"How do I move on from this? How do I leverage digital means at this time for my business? How will I communicate with my customers now?"
Brand Aid is a guided mentorship program that aims to uncover core issues, figure out a feasible plan forward, and design a better future together. We are looking for businesses who are:
❒ Looking to adapt and reimagine their business to address the needs of a post-COVID world, be it in a digital or physical post-lockdown space
❒ In need of a brand identity refresh and/or a digital marketing blueprint
❒ Unsure of how to reframe or pivot messaging, products, and services in a sensitive yet on-brand way
Please note that this program does not provide financial or operational assistance.
Please note that this service does not provide financial or operational assistance.
Chosen SMEs will receive:
You will receive free brand strategy, design, and business advice from our very own experienced strategists, creatives, and business consultants.
BRAND GUIDANCE + PLANNING
Our discussions will cover the general positioning of your brand and major experience touchpoints (website, social media, space).
You will be given documentation of our important discussion points and potential solutions from our Serious branding team.
Without SMEs, 63% of Filipinos would lose their jobs. Aside from that, they are also what makes culture feel like it's close to home — from your neighborhood convenience store, to your go-to cafe, to even your regular beauty retreat. SMEs keep life going in more ways than one.
At the same time, SMEs are also the underrated drivers of the future. As an SME working with other SMEs, we've realized that the best ones are those who are able to move forward and adapt to change, espeically in these strange times we are living in.
WHY WE CAN HELP
We continuously observe market landscapes, shifts, and patterns in order to advise clients on how to build their brands for where the world is headed. We would like to offer our specialized skill sets to affected businesses at this time.
Our philosophy, Make Sense and Look Good®, simply means that the best things are created when form and function go hand in hand. With this approach in mind, our branding and business strategy consultations will always provide you insights that are holistic, relevant, and tailor-fit for your business.
We know opening up can be difficult even in a safe space, so we're giving you 6 reasons to trust us.
We enjoy working with forward-thinking brands who are not afraid to experiment
and push boundaries in creativity and business.
Asian Development Bank
Ayala Land Inc.
Casa De Memoria
Hui Lau Shan
Kentucky Fried Chicken
Ortigas & Company
Procter & Gamble
San Miguel Brewery
Wink Laser Studio
Smart brands do their best to stay afloat. Smarter brands use this time to empathize with their consumer more than ever.
Contributing to a New and Better Normal.
Yet, despite being one of the country's first movers, they faced some challenges in communicating the innovation they continue to achieve and pursue. This is when they asked for our help. We designed a refresh of the entire GCash brand through an adaptable, robust design system, that connects their audience to their mission and message, in a culture that is still apprehensive towards fintech.
Our challenge was to position Bumble meaningfully in the highly conservative Filipino market. To do this, we realized we had to unpack what relationships meant to our culture. What we came up with was a campaign called Bumble IRL, which highlights all the good parts of relationships, the quiet time and effort it takes to build it, and that Bumble was a just great way to start.
Together, they made La Chinesca, a hole-in-the-wall taqueria inspired by the inner city cultures of Mexico and Hong Kong. Heavily influenced by pop culture, we took cues from iconic posters, Mexican paraphernalia, and Asian pop culture, and turned them into a brand that reflected grit and soul. Our work helped bring to life one of Bruce's most personal projects and equipped Jae to build on and create more posters inspired by life and tacos.
Brand Aid is a brand building mentorship program that aims to help COVID-19 affected SMEs troubleshoot today, in order to future-proof tomorrow.
Brand Aid is a Serious Initiative by the Serious People of Serious Studio.