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The memory (gunita) of who we are lives in the stories we tell. Mythical and of worlds within and beyond our own, these folktales carry the richness of being Filipino. 

In celebration of National Indigenous Peoples Month we at Serious Studio present Gunitaan — a humble library of tales that tell us who we are, who we have been for centuries, and what inspires us as a culture.

Each story in this library was adapted to English and Tagalog from Mabel Cook Cole's 1916 Philippine Folk Tales compilation and all illustrations were inspired by the indigenous culture each tale came from. Through this, Gunitaan seeks to use design to shed light on, honor and preserve the beauty inherent to the many cultures that keep the Filipino identity alive.

The memory (gunita) of who we are lives in the stories we tell. Mythical and of worlds within and beyond our own, these folktales carry the richness of being Filipino. 

In celebration of National Indigenous Peoples Month we at Serious Studio present Gunitaan — a humble library of tales that tell us who we are, who we have been for centuries, and what inspires us as a culture.

Each story in this library was adapted to English and Tagalog from Mabel Cook Cole's 1916 Philippine Folk Tales compilation and all illustrations were inspired by the indigenous culture each tale came from. Through this, Gunitaan seeks to use design to shed light on, honor and preserve the beauty inherent to the many cultures that keep the Filipino identity alive.

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A Library of Folktales

Gunitaan_01-Creation-Luzon

IFUGAO

Lumawig and the World

Gunitaan_02-Creation-Visayas

B'LAAN

How Earth and Man Took Shape

Gunitaan_03-Creation-Mindanao

MANDAYA

The Children of Limokon

Gunitaan_04-Celestial-Luzon

TINGUIAN

The Sun and the Woman in Flames

Gunitaan_05-Celestial-Visayas

VISAYAS

Why the Sun & Moon Rise in the Sky

Gunitaan_06-Celestial-Mindanao

BUKIDNON

How the Moon and the Stars Came to Be

Gunitaan_07-Animals-Luzon

TINGUIAN

The Carabao and the Shell

Gunitaan_08-Animals-Visayas

VISAYAS

Why Dogs Wag Their Tails

Gunitaan_09-Animals-Mindanao

VISAYAS

The Battle of the Crabs & the Waves

 

 

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A Cultural Keepsake

In honor of the Filipinos who hold our heritage, Gunitaan partnered with PAGASA to help support Aeta, Lumad, T'boli, and other indigenous communities in Buhi, Camarines Sur affected by supertyphoons. In exchange for donations of any amount of your choosing is a digital compilation of the library designed for mobile. 

In honor of the Filipinos who hold our heritage, Gunitaan partnered with PAGASA to help support Aeta, Lumad, T'boli, and other indigenous communities in Buhi, Camarines Sur affected by supertyphoons. In exchange for donations of any amount of your choosing is a digital compilation of the library designed for mobile. 

The library is also a risograph art zine in collaboration with Bad Student, for pre-order until Dec. 11, 2020. In light of the typhoon damage they sustained, 10% of the zine proceeds will go towards their recovery. The rest of the zine proceeds will also be donated to the indigenous communities supported by PAGASA.

The library is also a risograph art zine in collaboration with Bad Student, for pre-order until Dec. 11, 2020. In light of the typhoon damage they sustained, 10% of the zine proceeds will go towards their recovery. The rest of the zine proceeds will also be donated to the indigenous communities supported by PAGASA.

 

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Gunitaan is a humble library of folktales that tell us who we are, who we have been for centuries, and what inspires us as a culture. Gunitaan seeks to use design to shed light on, honor and preserve the beauty inherent to the many cultures that keep our identity alive. 

By the humans of Serious Studio.