Balai Adlao is a haven for the traveller in need of peace, where the idea of a sabbatical is possible in just one weekend. It is where personal and communal spiritualities co-exist and where soulfulness is second nature to everything and everyone in it.
Focusing on its guests' needs for solitude and serenity, Balai Adlao's overall design direction aims to create a calming, restful look. The logotype features a typeface custom-made to evoke quiet gracefulness and elegance, while the color palette was derived from colors and textures found in nature.
“[Balai Adlao] has been getting positive reviews from local and foreign guests since it opened last August, primarily because of its warm, cordial staff.”
Together with a calming ripple pattern that mimics the vibrations in the sand and sea, all these elements come together to radiate the soothing and relaxing experience Balai Adlao promises to provide.
We made sure that the brand's soothing character is evident in all of Balai Adlao's touchpoints. You can see this in our other works for the brand, such as the hotel and business collaterals, and the website.