LA CHINESCA

PUT THAT MOUTH
TO GOOD USE.

LA CHINESCA:
PUT THAT MOUTH TO GOOD USE.

LET'S TACO 'BOUT IT

La Chinesca is a hole-in-the-wall Mexican restaurant inspired by the inner city cultures of Mexico and Hong Kong. With their skill of mixing cultures and eclectic flavors, La Chinesca creates handmade tacos and dishes so good that you don't mind getting your hands dirty. In fact, you'll ask for seconds. The restaurant is an ode to celebrated chef Bruce Rickett’s first love: Mexican cuisine. "I want to make people smile with my tacos," he told us.

WHAT WE DID

Brand Identity 
Brand Strategy 
Copywriting 
Environment Design 

SPECIAL THANKS

Bruce & Jae for the gift
of beautiful tacos.

La Chinesca's Interior Environment Graphic Design
La Chinesca at BF Parañaque
La Chinesca's Logo

La Chinesca is anything but your run-of-the-mill Mexican cantina. With pop culture having a strong stance on what Mexican cuisine is like, we were careful not to fall into the clichés of the typical tacqueria. We needed La Chinesca to have a distinct character, to be in a league of its own. In order to make Bruce Ricketts' vision come to life, we needed to mix different cultural influences and capture the very soul of Ricketts himself.

With this in mind, we took cues from iconic key elements such as vintage posters, Mexican paraphernalia, and Asian pop culture, but turned them into something new—something uniquely La Chinesca. Take for instance the handwritten logotype, which is gritty and raw, paired with the primary icon of a not-so-typical luchador mask inspired by Chinese design influences. The brand's visually eclectic look, guided by the mix of cultures, is even further solidified by the myriad of posters plastered on the walls.

Beautiful, lovely tacos.

We designed La Chinesca's look to be rough and unpolished, yet also warm and in full color. The visual language was meant to communicate a celebration of food, the fusion of flavors, and the reign of the almighty taco. At the end of the day, La Chinesca simply aims to make good food for good people—and we believe we helped them achieve that.

La Chinesca Brand Pattern
Brand Copywriting
La Chinesca Logo
La Chinesca Stickers and Paper Bags plus Tacos

“LA CHINESCA does not claim to be an authentic taqueria; instead, it is Rickett’s celebration of flavors, culture, and life.”

— NOLISOLI

La Chinesca Posters

Our branding played a huge role in the environment design of the restaurant as well. La Chinesca's walls are plastered with gritty posters inspired by the streets of Hong Kong with their own Mexican flair. A true reflection of the brand's grit and soul.

Some personal stories and anecdotes of the owners, Bruce Ricketts & Jae Pickrell were also included in the mix of posters. Spot them if you can.

La Chinesca Restaurant Posters
La Chinesca's Menu Design
La Chinesca's Menu Design and Layout by Serious Studio

Making a name for itself as one of the best restaurants down south, La Chinesca is arguably the best taco joint in town. It's in a league of its own. It has become a part of the neighborhood and greatly shaped what it is today. Our direction, paired with Bruce Rickett's vision, gave birth to a restaurant craved by many and loved by all. Have doubts? Try it for yourself.

Tacos and Stickers

"La Chinesca was such a personal project for me and the branding really helped bring our story to life. I wanted my tacos to make people smile, and working hand in hand with Serious Studio allowed us to do that."

— BRUCE RICKETTS

Restaurant Signage
HOLY GUACAMOLE

DINE AT LA CHINESCA LOCATED AT 248 AGUIRRE AVENUE, BF HOMES OR DROP BY THE GRID FOOD MARKET AT POWER PLANT MALL.


CHECK THEM OUT ON FACEBOOK AND INSTAGRAM.

WORK WITH SERIOUS

We build brands that Make Sense & Look Good™.

STUDIO

Visits by appointment.
M-F / 10:04AM - 6:09PM GMT+8
[email protected]
+63 917 891 9123