Your smooth operator
The future is looking good thanks to Mano, a brand that believes in man at his best. With the rise of grooming, Mano makes sure that everyone has the chance to get to their best selves. But with a product so small, how can Mano and its identity make the cut?
WHAT WE DID
Creative Direction: Lester Cruz
Lead Strategy: Paolo Aljibe
Lead Design: Lazir Caluya
Product Photography: Paolo Geronimo
The name was inspired from ‘mano mano,’ a Filipino fighting style that uses hands for combat. The same phrase is used to denote doing something manually, taking into consideration how one perfects a skill. We wanted to play around with this idea to be able to give Filipinos their right hand in grooming.
Conceptually, we built the identity to reflect the product’s power for a clean shave. The logotype takes on the action in the most subtle cues, showing how it glides smoothly yet still sturdy and hefty enough to be identified.
The main product, although small, packs a powerful punch. Making sure that punch is present and amplified in a tangible form, the packaging was designed to be an important aspect of the whole brand experience.
Made up of three different parts, the box was crafted to take into account the intricacies in opening one, but at the same time providing a provision to be able to experience the product in its smallest form.
We wanted to associate the product with safety and efficiency, further reframing it from something that is dangerous to a tool that is useful.
In order to do this, we emphasized the product’s function instead, presenting it in a lineart illustration with assets that show precision and a palette that’s fresh and light.