Palacio de Memoria
A celebration of memories
WHAT WE DID
Campaign & Content
The growing interest in Philippine heritage and local culture has spanned across generations and different kinds of people. From historians to students, there has been a renewed vigor to learn about their origins. Coming from the “support local” movement, the sentiment has driven development especially in the arts sector where museums have seen a rise in visitors and a growing demand for more locally inspired objet d’art.
However, there have been pitfalls in something so optimistic. In order to stay relevant, how do we tell a story that’s conscious about the core of history and culture—the people who made it? By using the knowledge of the past, The Palacio becomes the point where we discover what the future holds for everyone.
What started out as an auction house (Casa de Memoria) that envisioned to share culture and heritage through accessible experiences, Palacio de Memoria became the culmination of the hope of sharing knowledge and experiences with everyone. When The Palacio opened its doors to the public, it was the perfect and poetic symbolism; a private estate of the past that has welcomed everyone to learn more and to weave our future together.
The beauty of the past was preserved through its architecture, but the optimism in the future lies in its programming, making Palacio de Memoria the perfect backdrop and setting to celebrate memories, those that have persisted and those that we’ll be making.
An ode to the different lives that the mansion has been a witness to, the design explored forming an identity from the stories of a building. From a pre-colonial origin that boasts of European details, it eventually became an abode to a Filipino family before it became known as The Palacio. How it survived throughout the years is a testament to its timeless beauty. The mansion, being already decades-old, encompasses and summarizes the history of the Philippines in this regard, making it the perfect place to rediscover heritage.
The main emblem draws inspiration from a blueprint: an icon which depicts an illustration of the facade of the mansion, framed in the timeless elegance of an arch. The emblem is essentially the core of Palacio de Memoria: setting the standard and foundation for accessible heritage conservation and education within its storied walls. A touch of the old world charm is added through its monogram, set in a type that harkens to European style.
To maintain the contemporary perspective of the place, the type explores both the classic and the new—a wide sans serif balances the luxurious elegance of its serif, while the colors used was inspired by palettes often found in local craftsmanship, be it indigenous or fine art, a reflection of the understated taste of Filipino communities. All these details were considered to create an atmosphere that was welcoming and inviting.
Likewise, we took cues from the wonderful archive of old Manila for their campaigns. Inspired by different artworks from the past, from fine art to everyday postcards, we breathed life into the paraphernalia from a bygone era and making it available for everyone’s appreciation.
Palacio de Memoria is open to the public six times a week. The year it was opened to the public, it has been home to four auctions, two cultural events, and various activations in partnership with different brands. All these happened in between the tours and private events in the mansion.
In the next few years, it will unravel its plans for expansion, including a cafe and a museum, while it holds its annual events — Tertulia de Memoria, a heritage weekend, and Pasko sa Palacio, a holiday celebration like no other.