Entrepreneur US featured our work for The Girl + The Bull, citing it as one of the best examples of branding in their 2015 Creativity Issue.
Needless to say, Hamish Campbell’s feature had us tickled pink. Here’s what he had to say:
A great restaurant shouldn’t need incredible design to help it shine; its food should do the shining for it. That said, when a business combines great food and great design, it’s a place worth spending time.
The Girl + The Bull is a restaurant in Parañaque City, Philippines, whose branding, created by Manila-based Serious Studio, reflects not only the warmth of the cooking but the connection between chefs and their ingredients.
Silhouettes of a girl and a bull face off on stationery and menus, reminding consumers of the provenance of their food and the talented people who make it. Classical etching brings a homey feel to the brand’s illustrations, and photography brings the brand collateral to life. As an added touch, the restaurant’s website incorporates tiny bits of film, creating a moving quality that makes viewers feel as if they’re sitting in a friend’s kitchen. The warmth of the brand and the caliber of the food are a winning combination.
View the article online in this link. Thanks again, Hamish!