Founded in 2012 by Deane Cruz & Lester Cruz, Serious Studio® works with forward-thinking brands that are not afraid to experiment or push boundaries in creativity & business. 

Our mission is to create brands that Make Sense & Look Good®. Our vision is to co-create a world made better through design. The essence of our creative work is defined by our ambition to raise standards and improve the human condition. 

Over the past 10 years, we've learned that the best work is created with clients who trust and value our expertise in strategy and design.

Serious in the Wild
 Serious Journal
Serious Life
 Serious Careers
Bauhaus, Arf Director

Things We Do
Brand Naming
Brand Architecture
Brand Audit
Brand Messaging
Brand Positioning
Brand Strategy
Brand Identity Systems
Brand Campaigns

Things We Don't Do
Boring work
Spec work

Offices
New York

Toronto
Manila

Serious is
Deane Cruz
Lester Cruz
Angela Chua
Paolo Geronimo
Reena Mesias
Felisse Ilagan
Denise Borja
Macy Escay
Ella Rivera
Mayee Gonzales
Eugene Tuazon
Liana Lopez
Dani Celones
Lorenz Raymundo
Sara Rivera
Abby Ng
Stella Santos

Select Clients
ABS-CBN
AC Health
Asian Development Bank
Ayala Corporation
Bumble
Blackbough
BLK Cosmetics
Culinary Concept NYC
Coco Fresh Tea & Juice
Chopin Vodka
Dove
GCash
Goodest Pet


Ippudo Ramen
Kasama Rum
Kentucky Fried Chicken
Kickstart Ventures
Nature’s Legacy
Ortigas & Company
Procter & Gamble
San Miguel Brewery
Snapchat
Unilever
UnionBank
Wetzel’s Pretzels
World Vision

Our process for Brand Clarity™  →  ①  Discovery  →  ②  Strategy  →  ③  Design  →  ④  Growth  →  Repeat

Make Sense & Look Good® · Creating brands that shape tomorrow, today. Boring is the Enemy · Humans deserve nice things™ · Seriously ·Make Sense & Look Good® · Creating brands that shape tomorrow, today. Boring is the Enemy · Humans deserve nice things™ · Seriously ·Make Sense & Look Good® · Creating brands that shape tomorrow, today. Boring is the Enemy · Humans deserve nice things™ · Seriously ·Make Sense & Look Good® · Creating brands that shape tomorrow, today. Boring is the Enemy · Humans deserve nice things™ · Seriously ·

New York, Toronto, and Manila