Founded in 2012 by Deane Cruz & Lester Cruz, Serious Studio® works with forward-thinking brands that are not afraid to experiment or push boundaries in creativity & business.
Our mission is to create brands that Make Sense & Look Good®. Our vision is to co-create a world made better through design. The essence of our creative work is defined by our ambition to raise standards and improve the human condition.
Over the past 10 years, we've learned that the best work is created with clients who trust and value our expertise in strategy and design.
Asian Development Bank
Culinary Concept NYC
Coco Fresh Tea & Juice
Kentucky Fried Chicken
Ortigas & Company
Procter & Gamble
San Miguel Brewery
Our process for Brand Clarity™ → ① Discovery → ② Strategy → ③ Design → ④ Growth → Repeat