Founded in 2012 by Lester Cruz, and Deane Miguel-Cruz, Serious Studio® works with forward-thinking brands who are not afraid to experiment and push boundaries in creativity and business. 

We are a creative team of strategists, consultants, collaborators, partners, and friends. Our philosophy is Make Sense and Look Good®. It's simple— we believe the best things are created when form and function go hand in hand. 

A good product provides a solution, but a good brand adds value. We exist to create that value by using not just what works, but by asking ourselves, "How can we make their lives better?"

Our work is defined by our mission to raise the standard in design, in creating genuine connections, and improving the human condition. We build brands for progress and create brands with purpose. This is the Serious difference.

What we do

Brand Audits
Brand Books
Brand Identity Systems
Brand Messaging
Brand Naming
Brand Strategy

Campaigns & Content
Creative Direction
Design for Digital
Design for Spaces
Print & Packaging
UX/UI

Who we've worked with

We enjoy working with forward-thinking brands who are not afraid to experiment and push boundaries in creativity and business.

 

12/10
ABS-CBN
Access Travel

Alveo
Altum
Anne Curtis
Asian Development Bank
Ayala Land Inc.
Bibingkinitan

BLK Cosmetics
Bumble
Camaya Coast 
Casa De Memoria
Coca-Cola
Culinary Concept NYC
Cyma
Dove

Erwan Heussaff
Filinvest Hospitality
First Circle
GCash
Globe Telecom
Hope Foundation
Hui Lau Shan

Ippudo Ramen
Kasama Rum
Kentucky Fried Chicken
La Chinesca
Lio Estate
MaCEA
Manila Creamery
MerchBy 
Nature's Legacy

Ortigas & Company

Philippine Star 
Procter & Gamble
Rebel Fitness

Satchmi
San Miguel Brewery

SEDA Hotels
Snapchat
Solenn Heussaff
Unilever
Vidro
Wanderskye
Wink Laser Studio
World Vision
Yes Please

Our team

We are an experienced team of creatives, strategists, consultants, and analysts. Our team combines human intuition and strategic intellect to design the best brand experiences. 

 


Deane Miguel-Cruz
Lester Cruz
Kookie Santos
Selina De Guzman
Therese Luna
Paolo Geronimo
Karina Abola
Angie Chua


Lazir Caluya
Ross Du
Chantelle Muñoz
Felisse Yupano
Paolo Aljibe
Reena Mesias
Karla Espiritu
Kit Rosales

A Serious Network™

We continuously work with a range of carefully selected specialists to realize each project's full potential. This includes photographers, community managers, writers, data scientists, web developers, architects, and printers— all experts in their respective industries. 

Our partnerships keep us lean, while we deliver the highest standard of quality to our clients.

We continuously work with a range of carefully selected specialists to realize each project's full potential. This includes photographers, community managers, writers, data scientists, web developers, architects, and printers— all experts in their respective industries. 

Our partnerships keep us lean, while we deliver the highest standard of quality to our clients.

Let's work together

We are not afraid to imagine for the new, and reimagine what currently exists. We like working with passionate people who know the value of what design can do, and how it can positively shift the way people think.

Say Hello.

SAY HELLO

Let's work on something.
[email protected]

WHY SERIOUS?

We build brands that Make Sense & Look Good™.