Serious Studio® works with forward-thinking brands who are not afraid to experiment or push boundaries in creativity & business.

Our mission is to create brands that make sense, look good, and do good. Our vision is to co-create a world made better through design.

Serious Studio was founded in 2012. We serve clients across the globe from our remote offices in Manila and Toronto. Since 2012, we’ve worked on 500+ projects in various industries all over the world. Our team is made up of 80% women, 20% men, and 100% organic free-range cuties including our pets.

Our Mantra — Make Sense & Look Good

The essence of our work is defined by our mission to raise standards, to create compelling connections, and to improve the human condition.

 

This is the Serious Difference.

Creating  for Good

We exist to create work that positively impacts our stakeholders: team, clients, community, and most importantly, planet.

1: Serious Initiatives (Team): Allocating studio hours for social impact work.

2: Brand Advisory (Clients): Advising clients on future-forward practices.

3: Creative Economy (Community): Expanding our Serious Creative Network™

4: Serious Sustainability (Planet): Reducing ecological footprint through policies

A Serious Venn
When we make sense and look good, we do good
Serious Impact
Designing for a better world
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Process

Our signature creative process is collaborative, progressive, and holistic.

 

Our approach to brand clarity is centered around systems.

 

Systems thinking allows us to build brands that are modular, future resilient, and ready to scale.

1

CONSULTANCY

Advisory
Discovery
Workshops
Brand Audits
Brand Intelligence™

2

CLARITY

Naming
Positioning
Strategy
Messaging
Creative Direction

3

DESIGN SYSTEMS

Verbal Identity
Visual Identity
Brand Assets
Key Visuals
Brand Guidelines

4

EXPERIENCES

Brand Touchpoints
Campaigns & Content
Print & Packaging
UX/UI
Spaces

Select Clients

Since 2012, we’ve worked on 500+ projects in various industries all over the world.

12/10
917 Ventures
ABS-CBN
AC Health
Alveo
Altum
Amigo
Anchor Land
Anne Curtis
AP Cargo
Asian Development Bank
Ayala Land Inc.
BLK Cosmetics
Blackbough Swimwear
Bumble

Casa De Memoria
Chopin Vodka
Coco Fresh Tea & Juice
Culinary Concept NYC
Cyma
Delimondo
Dove
EDSA BDG
Erwan Heussaff
Filinvest Hospitality
First Circle
GCash
Globe Telecom
Goodest
Hope Foundation

Ippudo Ramen
Kasama Rum
KMC
Kickstart Ventures
Kentucky Fried Chicken
La Chinesca
Lio Estate
MaCEA
Manila Creamery
Nature’s Legacy
Nala
Ortigas & Company
Philippine Star
Procter & Gamble
The Primebeef Company

Potato Corner
Rebel Fitness
Satchmi
San Miguel Brewery
Simply Skin
Snapchat
Sta. Elena Properties
Sunki
Unilever
UnionBank
Wanderskye
Wetzel’s
Wink Laser Studio
World Vision
Yes Please

The Team

We are an experienced team of 100% organic, gluten-free creatives, strategists, consultants, and analysts.

 

Our people make the studio unlike any other. Driven by passion and collaboration, we combine human intuition and strategic intellect to bridge brands to their ideal state.

Lester L. Cruz

Creative Director

Deane M. Cruz

Creative Director

Mayee A. Gonzales

General Manager

Felisse Y. Ilagan

Head of HR

Angela C. Chua

Lead Designer

Paolo D. Geronimo

Lead Designer

Reena E. Mesias

Creative Director

Chantelle S. Muñoz

Lead Strategist

Denise M. Borja

Junior Designer

Macy G. Escay

Junior Designer

Ella T. Rivera

Junior Strategist

Mika P. Joaquin

Junior Designer

Eugene D. Tuazon

Junior Designer

Sara J. Rivera

Junior Strategist

Liana L. Lopez

Business Development Lead

Dani U. Celones

Management Assistant

Questions

Burning questions, answered.

 

View our FAQs

Our rates are largely dependent on the project scope and complexity and the client’s industry and timeline. To get a more accurate quotation, you can send us an email at [email protected]

Our approach to brand clarity is centered around systems. This allows us to build brands that are modular, future resilient, and ready to scale. Our signature creative process is progressive, collective, and holistic. We divide our process into 3 phases:

 

  • Phase 1: Strategy — developing what your brand stands for
  • Phase 2: Design — designing the system your brand will grow in
  • Phase 3: Development — creating guidelines and provisions for implementation

 

Branding is a progressive exercise, so most clients hire us for brand campaign and strategy work after phase 3.

Our rates are largely dependent on the project scope and complexity, and the client’s industry and timeline. To get a more accurate quotation, you can send us an email at [email protected]

Depends on how much you trust us! Most clients who hire us (because they trust our expertise) get the job done around 8 weeks.

The length of each project is dependent on several factors, such as project scope and the speed of client feedback.

External factors may affect your timeline. For example, late client feedback.

Typically, we like to work with clients who book us in advance and give us ample time to complete a project.

We believe that quality work takes a sufficient amount of time. However, we do understand unforeseeable circumstances and can offer a rush fee depending on the availability of our team.

Nope. Pitches are for baseball.

 

Serious answer: Unfortunately, we do not offer pitches. Our process is highly collaborative and we work closely with our clients to create output that both parties are happy with. Branding is not something you can solve in a day as it is a progressive exercise on learning and being connected with your audience.

 

We can, however, set-up an introductory and collaborative call to learn more about your brand’s needs and how the Serious Studio team can help bring your brand to life!

#SeriousLife

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