A bowl of fresh steaming Ippudo ramen
IPPUDO RAMEN PHILIPPINES BRAND DESIGN

Ippudo Ramen:
A Journey of Flavor

 

BRANDING SCOPE
Brand Strategy
Brand Consultancy
Editorial Design
OVERVIEW

Ippudo is a Japanese ramen restaurant chain with locations worldwide. Originally founded in Fukuoka in 1985, the brand brought itself to the Philippine shores in 2014, bringing a taste of world-famous ramen to Manila. Wherever Ippudo goes, its mission remains the same: to take your tastebuds on a journey of flavor through delicious bowls of ramen.

Ippudo Philippines tapped us to develop a localized design of the menu. The challenge was to allow the design to imbibe Japanese heritage and culture while being able to appeal to a local market. We needed to communicate what exactly made Ippudo's ramen world-famous.

We took the pillars of Japanese cooking: simplicity, precision, and technique—and incorporated these qualities in our creative direction. It was also important for us to go back to the craft of Japanese ramen by highlighting the anatomy of their signature Tonkotsu broth and incorporating "how-to's" on how to best enjoy Ippudo ramen.

MORE INFORMATION
We drew custom illustrations using a distinctly Japanese dry-brush technique and created a layout system that could easily allow the brand to further expand their menu. Today, the brand continues to use this design along with the brand assets we've created across various marketing materials.

We designed Ippudo's in-store and digital marketing collaterals by using the same custom hand-drawn illustrations to highlight the ramen's mark of quality.

Zuzutto is the act of slurping ramen with gusto and is something that the Japanese consider to be the mark of a good ramen experience. 
Logo design and detailed illustrations of bowls of ramen for Ippudo
Illustrations of noodles and Japanese waves for ramen restaurant Ippudo
Illustrations of ramen and Japanese waves for ramen restaurant Ippudo
An illustration of the anatomy of ramen designed for Ippudo
Detailed illustration on how to enjoy ramen designed for Ippudo
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Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.

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