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KFC THAILAND

FINGER LOOKIN' GOOD

KFC THAILAND

FINGER LOOKIN' GOOD

KFC THAILAND:
FINGER LOOKIN' GOOD

KFC THAILAND:
FINGER LOOKIN' GOOD

OVERVIEW

KFC Thailand approached us to design some merchandise that they could give to their team for the Christmas season. The brief was simple: make it cool, fun, and bold—while paying proper tribute to KFC and Thai culture.

WHAT WE DID

Creative Direction
Merchandise Design

Since this project wasn't bound by a definite brief, we had plenty of room for creativity. The direction we went with was heavily inspired by retro Americana design, using KFC's branding as a foundation and cues from Thai culture to add a personal touch to the merchandise.

Girl with a bucket of KFC and wearing a Kentucky Fried Chicken shirt that says Finger Lickin' Good

We wanted to make a shirt that's as finger lickin' good as KFC chicken, so we added fancy swirls to our customized type to make this statement shirt extra delicious. Designed in both red and white.

Girl in sunglasses wearing KFC merchandise that says Finger Lickin' Good
T-Shirt Merchandise designed for KFC Kentucky Fried Chicken Thailand inspired by Thai elements

Inspired by the boldness and brightness of Thailand, we put together key elements of Thai design such as florals and traditional decorative elements. The resulting shirt is one that's as bold and flavorful as KFC chicken.

Girl eating KFC hot shots while wearing a Kentucky Fried Chicken t-Shirt with illustration

Designed as a tribute to Coronel Sanders himself, we rendered his photo in a retro duotone style as a nod to the brand's American roots then topped it off with a signature from the man himself.

Girl with a bucket of fried chicken wearing a KFC shirt

This shirt is an ode to KFC's iconic bucket. KFC is something many of us grew up with, so we did an illustration in a more traditional style inspired by vintage advertisements. It's both nostalgia- and crave-inducing, just like the brand itself.

A girl eating fried chicken while wearing Kentucky Fried Chicken merchandise made for KFC Thailand

Since everyone shares the love for KFC, we designed a motor-inspired shirt made for inducting people into the gang. Inspired by the bigness and boldness of KFC's flavors, this shirt features a strong type paired with an eye-catching illustration of chicken like you've never seen it before.

T-Shirt Merchandise designed for KFC Kentucky Fried Chicken Thailand

Heavy on the spice and heavy on the type. KFC is a brand we all grew up with, so we made this vintage-inspired tee is for all our favorite fried chicken memories.

A hand grabbing fried chicken from a bucket of KFC
LIKE WHAT YOU SEE?

IF YOU'RE LOOKING FOR A FUN WAY TO SPREAD SOME BRAND LOVE, DROP US A MESSAGE AND LET'S MAKE YOU SOME COOL MERCH THAT WILL MAKE EVERYONE WANT TO JOIN THE CLUB.

LIKE WHAT YOU SEE?

IF YOU'RE LOOKING FOR A FUN WAY TO SPREAD SOME BRAND LOVE, DROP US A MESSAGE AND LET'S MAKE YOU SOME COOL MERCH THAT WILL MAKE EVERYONE WANT TO JOIN THE CLUB.

LIKE WHAT YOU SEE?

IF YOU'RE LOOKING FOR A FUN WAY TO SPREAD SOME BRAND LOVE, DROP US A MESSAGE AND LET'S MAKE YOU SOME COOL MERCH THAT WILL MAKE EVERYONE WANT TO JOIN THE CLUB.

SAY HELLO

Let's work on something.
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WHY SERIOUS?

We build brands that Make Sense & Look Good™.