SERIOUS STUDIO
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KUNDIMAN PHILIPPINE TYPE DESIGN PROJECT

Our Love Letter to the Philippines

 

BRANDING SCOPE
Brand Strategy
Brand Identity
Brand Collaterals
Packaging Design
OVERVIEW

The Kundiman is a traditional means of serenade in the Philippines. Imbued with dramatic intervals and a flowing rhythmic melody, Kundiman love songs are riddled with passion, and as such became our source of inspiration in creating our custom font "Kundiman Display."

Taking cues from this beautiful genre of Filipino love songs, our custom display typeface is characterized by romantic swashes, ornamentality, and graceful intricacies. We envisioned our work to serve as a love letter to the Philippines — an expression of hope and desire for a country that deserves more.

Kundiman Display was designed by Serious Studio® and is available to download free for personal use. This typeface cannot be sold or modified. For commercial purposes or use, please email hello@serious-studio.com.

A Serious Team Initiative.
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Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.

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