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NIFTY

DISCOVER A SMARTER LIFE.

NIFTY

DISCOVER A SMARTER LIFE

NIFTY:

DISCOVER A SMARTER LIFE.

 

OVERVIEW

Nifty is a multi-brand tech store dedicated to the vision of a smarter life. Its showcase of products guides you through innovative ways of smarter living, smarter travel, smarter wellness, smarter sound and more. In a world that is constantly transforming to be more complex and fast-paced, Nifty invites you to live, move, explore, and play with innovative technology.

WHAT WE DID

Brand Strategy
Brand Naming
Brand Identity
Copywriting
Environment Design

Minimal store environment design and display for retail tech brand Nifty

Nifty wanted to talk to the "tech-curious:" those who may not be naturally tech-savvy but have a budding interest in technology. We found that technology could be intimidating especially to the average customer. We had to understand what was important to Nifty's market, from the store experience to the way it marketed its wide selection of products.

Through a study of market insights and interviews, we came to realize that the market cared about three things: function, trustworthiness, and benefit. Ticking the boxes of function and trust meant striking the perfect balance between expertise and human warmth. When it came to benefit, it meant communicating a product's worth and value in a way that mattered to the everyday consumer. But how? The key was in the idea of discovery. The brand needed to inspire curiosity and wonder, allowing the customers to discover a smarter life for themselves.

We had a clear goal: design for discovery. We wanted people to step into the store, freely experience the brand, tinker with a product and say, "Hey, that's Nifty!" With that in mind, we developed the visual identity of the brand: bold and fun to pique your curiosity.

Witty brand logo and icon lockups for retail tech brand Nifty

The brand's logo icon, meant to depict a light bulb moment, was inspired by the name which was derived from the saying: "that's nifty!"

Geometric brand pattern and product photos for retail tech brand Nifty

We developed Nifty's visual identity based on the concept of building blocks, inspired by the idea of building a smarter life with tech. This was also a reflection of the modular approach to the brand system, akin to how technology can fit into our lives in different ways—whether it’s to live, explore, move, or play smarter.

Fun and colorful geometric brand patterns for retail tech brand Nifty
A studio photo of a business collateral set for retail tech brand Nifty
A flatlay of business cards designed Business collaterals and geometric brand pattern for retail tech brand Nifty
Business collaterals and geometric brand pattern for retail tech brand Nifty
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Fun product poster designs for retail tech brand Nifty
Store facade with a fun geometric mural for retail tech brand Nifty
Brand wall and logo signage environment design for retail tech brand Nifty

We were consultants for the brand's environment and helped design key areas of the space. We made sure the design encouraged discovery and enabled customers to be fully immersed in the store experience. The space was then executed by One Zero Design Co.

Store displays and environment collaterals for retail tech brand Nifty

Nifty currently has two stores: one in Robinsons Ermita and the other in SM Megamall, offering the latest and greatest in smart technology. Since the brand's launch, the Nifteam continues in its pursuit of a smarter life, one store at a time.

Graphic business card design for retail tech brand Nifty
THAT'S NIFTY!

VISIT NIFTY AT SM MEGAMALL AND ROBINSONS ERMITA AND FOLLOW THEIR FACEBOOK FOR UPDATES.