OVERVIEW

Snapchat is a unique way to capture the moment. It connects you to your friends and the world. Whether that connection be to talk, share, or play, there's a filter and sticker for any kind of mood made just for you.

WHAT WE DID

Creative Direction
Filter & Sticker Designs
 

THE CHALLENGE
When the team behind Snapchat approached us to create a set of filters and stickers unique to the Philippines, we were excited. Filters and stickers are key elements to the Snapchat user experience, and add an element of fun and surprise to each photo. However, another layer to this design challenge was these filters and stickers had to be localized. This meant using imagery and jargon that spoke to the Filipino audience. With this in mind, we had two major considerations:

1. Match Snapchat's playful tone and follow the brand's best practices
2. Ensure that the filters and stickers appeal to the local market.

THE STRATEGY
 Before we began, we studied how filters and stickers worked in-app, listing down best practices to take note of for when we designed our own. We noticed that layout and placement, although could be easily overlooked, played an important part in the design. We also took note that it's vital that the visuals match the copy or statement of the filter and sticker to give them proper context.

When it came to the localization of these materials, it was easy enough to incorporate modern colloquial Tagalog words. Apart from this, for some filters and stickers we chose to use distinct local imagery such as the jeepney or a plate of longganisa and eggs, which is a common Filipino breakfast dish. These thoughtful cues helped add a bit of local flair to the Snapchat filters and stickers.

Equipped with our insights, we were able to address the two needs of this project. Other than that, we had complete freedom. The fun part was we were only limited by our own creativity. In terms of the overall look of each material, we had free reign so we made sure to keep things vibrant, playful, and exciting.