375° CHICKEN & FRIES

THRICE COOKED'S
THE CHARM.

375° CHICKEN & FRIES:
THRICE COOKED'S THE CHARM.

OVERVIEW

375° is a french fry joint at the Lower East Side, NYC. They use a unique process to make high quality French fries that are actually cooked three times, at three hundred seventy five degrees (woah you would have not probably guessed!). Cooking it thrice makes sure that these goodies remain consistently crispy and perfect every time. Every time. Our goal is to give 375° the reputation of having the best French Fries in NYC. Thrice cooked's the charm.

The Lower East Side is known for its “come as you are” vibe. Its uncanny charm comes from the slight dodginess, and grittiness of the area. With that said, we strategized the 375° brand to be a balance between urban grit and simple. Inspired by the street art and cool style of the area, we created a brand that properly communicates its offerings while breaking a few rules along the way.

WHAT WE DID

Brand Identity 
Brand Strategy 
Copywriting 
Environment Design
Packaging Design
Content Development

375 Fries Food Brand Identity

Normally fries are only cooked twice—until now. The 375° secret to the perfect fry is cooking them thrice and loading your french fries with signature toppings. With fries being a staple especially in a place like New York, the city has its fair share of french fry joints. That said, 375° needed to stand out. Here, the fries are definitely kicked up a notch and we wanted to do same for its branding.

The idea was to create a persona of a madman in a fry lab with a mix of Keith Haring inspired illustrations to show the love for fries. Each illustration references something from pop culture or a jab at something interesting—like a frierarchy of needs.

Surfries!
375 Menu Design and Illustration
375 Food Packaging
Wall Mural Illustration Design

“Our goal is to make the perfect fries, and we’re going the extra mile to do that”

— STEPHANE, OWNER
Poster design on restaurant wall
Fries!
More Fries

We also created their website, which features dancing pigs, an exploding head of fries, amazing photos of food, and other niceties.

375 Website Scroll Preview
Web Graphics Menu

“[at] 375° Fries on the Lower East Side… the potatoes are cooked three times, not the usual two. The fries emerge properly crisp, well burnished and with a creamy interior. The shop has Keith Haring-style graffiti and counter seating.”

— NEW YORK TIMES, 2017
 
375-GIF-Illustrations-2
Storeview of 375
05-Neon-copy
THE FRIES IS RIGHT


375° IS LOCATED AT 124 LUDLOW, LOWER EAST SIDE, NYC. CHECK THEM OUT ON FACEBOOK AND INSTAGRAM.

WORK WITH SERIOUS

We build brands that Make Sense & Look Good™.

STUDIO

Visits by appointment.
M-F / 10:04AM - 6:09PM GMT+8
[email protected]
+63 917 891 9123