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375° CHICKEN & FRIES

THRICE COOKED'S
THE CHARM.

375° CHICKEN & FRIES:
THRICE COOKED'S THE CHARM.

OVERVIEW

375° is a french fry joint at the Lower East Side, NYC. They use a unique process to make high-quality French fries that are actually cooked three times, at three hundred seventy-five degrees (woah, you would have not probably guessed). Cooking it thrice makes sure that these goodies remain consistently crispy and perfect every time. Every time. Our goal is to give 375° the reputation of having the best French Fries in NYC. Thrice cooked's the charm.

The Lower East Side is known for its “come as you are” vibe. Its uncanny charm comes from the slight dodginess and grittiness of the area. That said, we strategized the 375° brand to be a balance between urban grit and simple. Inspired by the street art and cool style of the area, we created a brand that properly communicates its offerings while breaking a few rules along the way.

WHAT WE DID

Brand Identity 
Brand Strategy 
Copywriting 
Environment Design
Packaging Design
Content Development

Bold and grungy logo type design for food and beverage brand 375 Chicken and Fries

Normally fries are only cooked twice—until now. The 375° secret to the perfect fries is cooking them thrice and loading them with signature toppings. With fries being a staple especially in a place like New York, the city has its fair share of french fry joints giving 375° the need to stand out. Here, the fries are definitely kicked up a notch, and so we wanted to do the same for its branding.

The idea was to create a persona of a madman in a fry lab with a mix of Keith Haring-inspired illustrations to show the love for fries. Each illustration references pop culture or a jab at something interesting, like a frierarchy of needs.

Grungy illustration and menu layout design for food and beverage brand 375 Chicken and Fries
Menu layout and design for food and beverage brand 375 Chicken and Fries
French fries cone packaging design with a fun pattern for food and beverage brand 375 Chicken and Fries
Witty illustrations and pattern mural design for food and beverage brand 375 Chicken and Fries

“Our goal is to make the perfect fries, and we’re going the extra mile to do that”

— STEPHANE, OWNER
Poster wall design and merchandise for food and beverage brand 375 Chicken and Fries
French fries and patterned placemat design for food and beverage brand 375 Chicken and Fries
French fries and placemat design for food and beverage brand 375 Chicken and Fries

We also created their website, which features dancing pigs, an exploding head of fries, amazing photos of food, and other niceties.

Website UX design for food and beverage brand 375 Chicken and Fries
New York menu layout and design for food and beverage brand 375 Chicken and Fries

“[at] 375° Fries on the Lower East Side… the potatoes are cooked three times, not the usual two. The fries emerge properly crisp, well burnished and with a creamy interior. The shop has Keith Haring-style graffiti and counter seating.”

— NEW YORK TIMES, 2017
 
Grungy and quirky animated illustrations for food and beverage brand 375 Chicken and Fries
Store facade and decal design for food and beverage brand 375 Chicken and Fries
Store signage neon sign in New York for food and beverage brand 375 Chicken and Fries
THE FRIES IS RIGHT


375° IS LOCATED AT 124 LUDLOW, LOWER EAST SIDE, NYC. CHECK THEM OUT ON FACEBOOK AND INSTAGRAM.