The landmarks of tomorrow
Anchor Land Holdings, Inc. is an esteemed property developer in the Philippines. Its diverse portfolio includes commercial, retail, office, warehousing, and hotel and resort developments—all of which are anchored on the company’s promise of excellent value.
WHAT WE DID
With its years of experience and success in the industry, Anchor Land needed an updated look to match its position in the market. The brand wanted to exude professionalism, prestige, and sophistication—which were values it certainly embodied, but the existing visual language did little to create a strong profile for the brand.
We aimed to craft a brand identity that was meaningful to the essence of Anchor Land and its brand promise. That said, we put our focus on what it valued and made sure to concretize them in its renewed identity.
- Unparalleled excellence
- Commitment to growth
- Prestigious value
Anchor Land’s logo icon is made up of two contrasting key elements: the triangle and the circle, each with its own meaning.