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VIDRO GLASSWARE

CAPTURING CELEBRATIONS 
IN FULL COLOR.

VIDRO: CAPTURING CELEBRATIONS IN FULL COLOR.

OVERVIEW

Vidro prides itself in bringing handmade glassware and dinnerware from colorful Portugal, transforming any table into the perfect setting for a vibrant celebration. Their product showcase includes handblown glasses in a range of majestic hues, offering unique centerpieces worthy of even the most special occasions.

While we focus primarily on branding and design, we sometimes have clients who we continue to work with far beyond the branding phase. Vidro is one such client who we get to flex our marketing muscles on a regular basis. As with any new brand, our challenges involved pinpointing the target market, determining the ideal and most effective touchpoints, and continuing to communicate Vidro's core messages through its marketing efforts.

WHAT WE DID

Brand Identity 
Brand Strategy
Campaigns
Packaging Design
Environment Design
Interior Design
Copywriting

Custom serif logotype design for Portuguese glassware brand Vidro

We designed the Vidro identity around the liveliness and warmth of Portuguese culture, all while keeping a contemporary market in mind. Inspired by the products' artistry and uniqueness, we adopted elements from stained glass windows to create a distinct Vidro pattern and curated an unexpected but well-balanced and playful mix of typefaces.

A flatlay of products, product tags, and cards designed for Portuguese glassware brand Vidro

The brand's palette features stark and festive colors that reflect the products' defining colors.

An animation of the Portuguese patterns and tiles designed for Portuguese glassware brand Vidro
Lifestyle product photography with natural light for Portuguese glassware brand Vidro
Colorful social media grid and content plan for Portuguese glassware brand Vidro

After a few months online, we realized that the market Vidro was successfully reaching was slightly more specific than who we were initially talking to. Thus, we were able to pinpoint the ideal Vidro customers: a group we fondly call "Titas Who Instagram." Armed with this insight, we set out to realign the Vidro brand to the inclinations of its loyal customer base.

Knowing the market's habits, we focused most of our online marketing efforts on Instagram. This allowed Vidro's Instagram account to be the biggest source of visitors for the Vidro website, accounting for a third of its visitors in the past year.
 

After a few months online, we realized that the market Vidro was successfully reaching was slightly more specific than who we were initially talking to. Thus, we were able to pinpoint the ideal Vidro customers: a group we fondly call "Titas Who Instagram". Armed with this insight, we set out to realign the Vidro brand to the inclinations of its loyal customer base.

Knowing the market's habits, we focused most of our online marketing efforts on Instagram. This allowed Vidro's Instagram account to be the biggest source of visitors for the Vidro website, accounting for a third of its visitors in the past year.
 

An animated invitation design with floral illustrations designed for Portuguese glassware brand Vidro
An animation of the catalogue design and layout for Portuguese glassware brand Vidro

Since we started working with them in late 2015, and the launch back in 2017, we have constantly been conceptualizing each of Vidro's campaign's message and tone, the creative direction involved in shooting content and creating online graphics, down to social media management.

We make sure that each campaign reflects a dining and drinking experience full of colorful celebrations.
 

Product photography for Portuguese glassware brand Vidro
Colorful monochrome product photography for Portuguese glassware brand Vidro
Colorful product photography of table settings for Portuguese glassware brand Vidro
Colorful products and patterns on a postcard design for Portuguese glassware brand Vidro

“Establishing a brand around a product you personally love is never an easy feat but with Serious Studio, we were able to do that and more. We continue to work with Serious Studio on a variety of projects for many different brands, a testament to the solid trust and relationship we've built over the years.”

— POLLY MATHAY
Wooden product packaging for Portuguese glassware brand Vidro
LIVE LIFE IN FULL COLOR


YOU CAN VIEW AND SHOP THEIR COLLECTIONS AT WWW.VIDRO.COM.PH.

SEE THEIR LATEST UPDATES ON FACEBOOK AND INSTAGRAM.