Blackbough is a swimwear brand for girls who love the beach. Its swimsuits are as bold as the women who wear them—and rightfully so—and are worn along beachsides and poolsides all over the world. After all, every day is a beach day when you're wearing the right bikini.
Blackbough, already a leading brand in swimwear, wanted to push its brand further. This was because in such a highly saturated market, even the best brands can find themselves stuck in a pool of similar competitors and lookalikes. Most brands, after all, offer the same thing: the promise of a great bikini and picturesque photos of pretty girls enjoying life by the beach.
Luckily for Blackbough, the brand already had a compelling message: designed for the tropical soul. It just needed to be communicated more effectively through proper visuals and storytelling. That's where we came in. With a more discerning set of customers, constantly changing market needs, and a competitive retail landscape, we wanted to give this brand a platform that properly communicates its value and stand out.