CASA DE MEMORIA AUCTION HOUSE BRANDING

Timeless Masterpieces

BRANDING SCOPE

Brand Identity
Brand Strategy
Campaigns
Packaging Design
Environment Design
Copywriting

OVERVIEW

Casa de Memoria is an auction house in the Philippines that specializes in decorative art and collectibles from the world over. With a careful selection of fine furniture, art and decorative pieces hailing as far back as the 15th century, the Casa brings the spotlight back to classic, timeless masterpieces, and finds their place in contemporary homes. With their flagship location in Roxas Boulevard, the Casa is the storyteller linking the past to the present-day collector.

Casa de Memoria was a new player in the antiquated business of auctioning art. Doing things differently than the rest of the closed-door world of auctions, the Casa sought to open the doors wide and speak to both the seasoned and the uninitiated. The Casa balances the tradition of the auction with the pursuit of the longevity of the past by bringing pieces with centuries of stories to tell to the new millennia.

“Over three years and 16 auctions later, working closely with Serious Studio has helped ground the casa in a solid identity, while still being able to evolve and grow from one auction to the next. We can't wait to see where our relationship will take the casa in the future.” — CAMILLE LHUILLIER

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HERITAGE AND CRAFTSMANSHIP.

The Casa's identity was inspired by the duality of old and new. Its logo and seal was designed to take cues from their pre-war Roxas Blvd. estate that will house their pieces in the near future. As its primary brand mark, the literal Casa demonstrates the brand's enduring roots in heritage and history, and how it repurposes the past to make new meanings in the present.

Speaking to a discreet, discerning audience of traditional Filipino collectors, their focus on finery, heritage, history, and craftsmanship shone through everything they endeavored to do. We made sure to reflect this in the rest of the brand's visual identity, from the classic typesetting to the gilded auction materials, down to the tiniest details in the forms, bidding paddles and receipts.

ON CURATION.

“We put a lot of care in curating the pieces that we hold,” shares Angelique Lhuillier Miranda. "We have a team of research specialists who are dedicated to validating the authenticity of each piece and really learning the history behind it. People nowadays are forgetting the fact that one of the things that make art beautiful is its significance to society and to the events that help shape the world to how it is today. We want to reintroduce this concept to everyone for better appreciation of the pieces.” — MANILA TIMES, 2016

Today, the Casa continues to attract purveyors such as Ramon Antonio and Heart Evangelista, collectors and decorators who see the beauty in the old and the storied. The studio continues to work with the Casa to grow the brand and find new ways for new memories to be made and for old stories to unfold.

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Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.

CASA DE MEMORIA AUCTION HOUSE BRANDING

Timeless Masterpieces

BRANDING SCOPE

Brand Identity Brand Strategy Campaigns Packaging Design Environment Design Copywriting

OVERVIEW

Brand Identity
Brand Strategy
Campaigns
Packaging Design
Environment Design
Copywriting