CASA DE MEMORIA AUCTION HOUSE BRANDING
Timeless Masterpieces
BRANDING SCOPE
Brand Identity
Brand Strategy
Campaigns
Packaging Design
Environment Design
Copywriting
OVERVIEW
Casa de Memoria is an auction house in the Philippines that specializes in decorative art and collectibles from the world over. With a careful selection of fine furniture, art and decorative pieces hailing as far back as the 15th century, the Casa brings the spotlight back to classic, timeless masterpieces, and finds their place in contemporary homes. With their flagship location in Roxas Boulevard, the Casa is the storyteller linking the past to the present-day collector.
Casa de Memoria was a new player in the antiquated business of auctioning art. Doing things differently than the rest of the closed-door world of auctions, the Casa sought to open the doors wide and speak to both the seasoned and the uninitiated. The Casa balances the tradition of the auction with the pursuit of the longevity of the past by bringing pieces with centuries of stories to tell to the new millennia.
“Over three years and 16 auctions later, working closely with Serious Studio has helped ground the casa in a solid identity, while still being able to evolve and grow from one auction to the next. We can't wait to see where our relationship will take the casa in the future.” — CAMILLE LHUILLIER
Speaking to a discreet, discerning audience of traditional Filipino collectors, their focus on finery, heritage, history, and craftsmanship shone through everything they endeavored to do. We made sure to reflect this in the rest of the brand's visual identity, from the classic typesetting to the gilded auction materials, down to the tiniest details in the forms, bidding paddles and receipts.
