HONG KONG LITTLE KITCHEN

LITTLE KITCHEN,
LEGENDARY ROASTS.
 

HONG KONG LITTLE KITCHEN: LITTLE KITCHEN, LEGENDARY ROASTS.

 

OVERVIEW

Hong Kong Little Kitchen is a humble eatery with in-your-face flavors that take you to the streets of Kowloon. It boasts of roasts that tick off every box on your list: tender, crisp, and juicy. This isn't your run-of-the-mill Chinese restaurant—Hong Kong Little Kitchen is putting the pow back in classic Hong Kong chow.

WHAT WE DID

Brand Identity 
Brand Strategy
F&B Collaterals
Packaging Design
Environment Design

Hong Kong Little Kitchen Logo

Hong Kong Little Kitchen came to us as a simple concept: an eatery that would offer authentic roasts. Amidst an abundance of Chinese restaurants in the city, the challenge was to make this humble little kitchen stand out and be something out of the ordinary. We needed to build a brand that could transport you to Hong Kong.

It's a known fact that a lot of the good food in Hong Kong comes from small local restaurants. In a similar fashion, we wanted Hong Kong Little Kitchen to embody the charm of your neighborhood eatery—where even the smallest kitchen can serve up big bold flavors. This is precisely the restaurant's tagline was conceived: "Little kitchen, legendary roasts."

Hong Kong Little Kitchen Designs for Poster, Coaster, Menu, Business Card and Plates

We took inspiration from things you would normally find in Hong Kong: mahjong tiles, decorative posters, and distinctly Chinese wallpaper-like patterns. Even the logo itself was inspired by the neon lights you'd typically find in Hong Kong.

To top it off, we also created custom illustrations to add more character to the brand which include ducks in a conga line and a legendary duck emperor.

Hong Kong Little Kitchen Business Card Design
Hong Kong Little Kitchen Pattern
Hong Kong Little Kitchen Pattern
Hong Kong Little Kitchen Animated Illustrations

Our illustrations were applied onto Hong Kong Little Kitchen's plates, which makes for a pleasant surprise once you've finished your meal.

Hong Kong Little Kitchen Movie and Confucius Poster Illustration Design
Hong Kong Little Kitchen Share Your Blessing Poster Illustration Design
Hong Kong Little Kitchen Duck Emperor and Peking Poster Illustration Design
Hong Kong Little Kitchen Pig Poster Illustration Design

“Aside from the cutesy and cozy vibe care of Serious Studio and Dee See Interiors, the spotlight is also on the authentic roasted duck and char siu or asado rice toppings prepared by a chef who use to cook in a restaurant in Hong Kong"

— Nolisoli

Hong Kong Little Kitchen Menu Layout and Plate Design
Hong Kong Little Kitchen Shirt Design
Hong Kong Little Kitchen Signage
Hong Kong Little Kitchen Store Front
LEGENDARY ROASTS

DROP BY HONG KONG LITTLE KITCHEN LOCATED AT SONEMA SQUARE AND CHECK THEM OUT ON FACEBOOK AND INSTAGRAM.

 

WORK WITH SERIOUS

We build brands that Make Sense & Look Good™.

STUDIO

Visits by appointment.
M-F / 10:04AM - 6:09PM GMT+8
[email protected]
+63 917 891 9123