ilya is a sex toy shop for the curious and adventurous. A topic often reserved for hushed conversations and shameful secrets is met with positivity at ilya. The store itself is a playroom meant for discovery and exploration, a safe space to stroke your curiosity. The brand aims to promote sexual health and intimacy, helping people feel more comfortable about exploring their sexuality.
Given the stigma associated with sex in a conservative country like the Philippines, branding ilya was a welcome challenge. We saw an opportunity for the brand to become a beacon and advocate for sex positivity—to spread good vibrations. We clearly enjoyed making puns for this project.