Manila's Best Tacos

With this in mind, we took cues from iconic key elements such as vintage posters, Mexican paraphernalia, and Asian pop culture, and turned them into something new—something uniquely La Chinesca. Take for instance the handwritten logotype, gritty, raw, and paired with the primary icon of a not-so-typical luchador mask inspired by Chinese design influences. The brand's visually eclectic look, guided by the mix of cultures, is even further solidified by the myriad of posters plastered on the walls.

We designed La Chinesca's look to be rough and unpolished yet also warm and in full color. The visual language was meant to communicate a celebration of food, the fusion of flavors, and the reign of the almighty taco. At the end of the day, La Chinesca simply aims to make good food for good people—and we believe we helped them achieve that.

Our branding played a huge role in the environment design of the restaurant as well. La Chinesca's walls are plastered with gritty posters inspired by the streets of Hong Kong with their own Mexican flair⁠—a true reflection of the brand's grit and soul.

Some personal stories and anecdotes of the owners Bruce Ricketts & Jae Pickrell were also included in the mix of posters. Spot them if you can.

Making a name for itself as one of the best restaurants down south, La Chinesca is arguably the best taco joint in town. It's in a league of its own. It has become a part of the neighborhood and greatly shaped what it is today. Our direction, paired with Bruce Rickett's vision, gave birth to a restaurant craved by many and loved by all. Have doubts? Try it for yourself.

“La Chinesca does not claim to be an authentic taqueria; instead, it is Rickett’s celebration of flavors, culture, and life.” — NOLISOLI