La Chinesca is a hole-in-the-wall Mexican restaurant inspired by the inner city cultures of Mexico and Hong Kong. With their skill of mixing cultures and eclectic flavors, La Chinesca creates handmade tacos and dishes so good that you don't mind getting your hands dirty. In fact, you'll ask for seconds. The restaurant is an ode to celebrated chef Bruce Rickett’s first love: Mexican cuisine. He says, "I want to make people smile with my tacos."
La Chinesca is anything but your run-of-the-mill Mexican cantina. With pop culture having a strong stance on what Mexican cuisine is like, we were careful not to fall into the clichés of the typical taqueria. We needed La Chinesca to have a distinct character, to be in a league of its own. In order to make Bruce Ricketts' vision come to life, we wanted to mix different cultural influences to capture the very soul of Ricketts himself.
"La Chinesca was such a personal project for me and the branding really helped bring our story to life. I wanted my tacos to make people smile, and working hand in hand with Serious Studio allowed us to do that."
— BRUCE RICKETTS