MUANG THAI

YOUR TICKET TO A MODERN THAILAND

MUANG THAI:
YOUR TICKET TO A MODERN THAILAND.

OVERVIEW

When Muang Thai's current owners took over the restaurant, they wanted to breathe new life into the 15-year-old establishment. They worked with a talented chef to create an authentic Thai menu and brought us in to bring this authentic Thai experience to life.

Serving exquisite Thai cuisine at foodie-friendly prices, Muang Thai is your everyday ticket to a marvelous Thai feast.

WHAT WE DID

Brand Identity 
Brand Strategy 
Copywriting 
Packaging Design

PROJECT TEAM

Creative Direction: Deane Miguel
Lead Strategy: Karina Abola
Lead Design: Lazir Caluya
Illustration: Isabel Weber

A flatlay of styled Thai food and a menu for modern Thai restaurant Muang Thai

It was important for the Muang Thai team that the brand pay tribute to Thailand in the way it looked, and as a restaurant that promised authentic Thai fare, it was only rightfully so.

We took inspiration from a number of uniquely Thai elements—such as batik patterns and ubiquitously Thai ingredients—to showcase the richness and decadence of Thai cuisine. Our overall approach is equally thoughtful as it is bold, a perfect match for a cuisine doused in tradition but never without a kick.

Spice-inspired logo for Thai restaurant Muang Thai

The logo features a medley of Thai plants and ingredients like Thai holy basil and cilantro. The finished image, taking cues from a woodcut stamp, serves as a seal of Muang Thai's utmost quality and taste. We paired it with a slim, sans serif logotype for a sophisticated and modern appeal.

The Muang Thai logo inspired by Thai spices applied on the brand's company card
A vibrant pattern inspired by Thai plants, flowers, and spices for Thai restaurant Muang Thai

We designed a custom Batik pattern with various plants and spices used in Thai cuisine and culture, as well as illustrated the different ingredients—including hibiscus and orchid flowers, peppercorn blooms, and Thai holy basil—in addition to touches of Thai clouds, icons of Thai tradition.

Plated Thai food, blue paper bag, and branded postage-inspired food icons for Thai restaurant Muang Thai
Styled Thai food and printed collaterals for Thai restaurant Muang Thai
YOUR TICKET TO THAILAND

TAKE A QUICK TRIP TO THAILAND BY VISITING MUANG THAI AT 138 MALAKAS ST. TEACHER'S VILLAGE QC.

 

CHECK THEM OUT ON FACEBOOK AND INSTAGRAM.

Make Sense & Look Good® · Creating brands that shape tomorrow, today. Boring is the Enemy · Humans deserve nice things™ · Seriously ·Make Sense & Look Good® · Creating brands that shape tomorrow, today. Boring is the Enemy · Humans deserve nice things™ · Seriously ·Make Sense & Look Good® · Creating brands that shape tomorrow, today. Boring is the Enemy · Humans deserve nice things™ · Seriously ·Make Sense & Look Good® · Creating brands that shape tomorrow, today. Boring is the Enemy · Humans deserve nice things™ · Seriously ·