MUANG THAI RESTAURANT BRANDING
Your Ticket to Modern Thailand
BRANDING SCOPE
Brand Identity
Brand Strategy
Copywriting
Packaging Design
OVERVIEW
When Muang Thai's current owners took over the restaurant, they wanted to breathe new life into the 15-year-old establishment. They worked with a talented chef to create an authentic Thai menu and brought us in to bring this authentic Thai experience to life.
Serving exquisite Thai cuisine at foodie-friendly prices, Muang Thai is your everyday ticket to a marvelous Thai feast.
MORE INFORMATION
It was important for the Muang Thai team that the brand pay tribute to Thailand in the way it looked, and as a restaurant that promised authentic Thai fare, it was only rightfully so.
We took inspiration from a number of uniquely Thai elements—such as batik patterns and ubiquitously Thai ingredients—to showcase the richness and decadence of Thai cuisine. Our overall approach is equally thoughtful as it is bold, a perfect match for a cuisine doused in tradition but never without a kick.
We took inspiration from a number of uniquely Thai elements—such as batik patterns and ubiquitously Thai ingredients—to showcase the richness and decadence of Thai cuisine. Our overall approach is equally thoughtful as it is bold, a perfect match for a cuisine doused in tradition but never without a kick.
Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.