MANO PHILIPPINES BRAND IDENTITY
Smooth Operator
BRANDING SCOPE
Brand Naming
Brand Strategy
Brand Identity
Packaging
OVERVIEW
The future is looking good thanks to Mano, a brand that believes in man at his best. With the rise of grooming, Mano makes sure that everyone has the chance to get to their best selves. But with a product so small, how can Mano and its identity make the cut?
The name was inspired from ‘mano mano,’ a Filipino fighting style that uses hands for combat. The same phrase is used to denote doing something manually, taking into consideration how one perfects a skill. We wanted to play around with this idea to be able to give Filipinos their right hand in grooming.
MORE INFORMATION
Conceptually, we built the identity to reflect the product’s power for a clean shave.
The logotype takes on the action in the most subtle cues, showing how it glides smoothly yet still sturdy and hefty enough to be identified. The main product, although small, packs a powerful punch. Making sure that punch is present and amplified in a tangible form, the packaging was designed to be an important aspect of the whole brand experience. Made up of three different parts, the box was crafted to take into account the intricacies in opening one, but at the same time providing a provision to be able to experience the product in its smallest form.
The logotype takes on the action in the most subtle cues, showing how it glides smoothly yet still sturdy and hefty enough to be identified. The main product, although small, packs a powerful punch. Making sure that punch is present and amplified in a tangible form, the packaging was designed to be an important aspect of the whole brand experience. Made up of three different parts, the box was crafted to take into account the intricacies in opening one, but at the same time providing a provision to be able to experience the product in its smallest form.
We wanted to associate the product with safety and efficiency, further reframing it from something that is dangerous to a tool that is useful. In order to do this, we emphasized the product's function instead, presenting it in a lineart illustration with assets that show precision and a palette that's fresh and light.
Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.
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