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MICHETTE BAKERY BOSTON

Sourdough, Pastries, and Good Vibes

 

BRANDING SCOPE
Concept Development
Campaign Strategy
Creative Direction and Production
Content Development
Copywriting
OVERVIEW

Michette doesn't stick to rules and recipes crafted by others; instead, they opt to create their own. This very mindset served as inspiration for our team to craft messaging that is serious about fun. By embracing the authentic Michette voice—one that considers bread both a blank canvas and a masterpiece—we aspired to infuse Boston with a spirit of passion and playful exploration.


MORE INFORMATION
By employing hand-drawn illustrations, we aimed to create a welcoming and cozy atmosphere. Infused with a friendly and modern ambiance reminiscent of a local bakery, we've softened the traditional aura of a French boulangerie, making it more approachable.
With the best in taste, ingredients, and technique, Michette provides Boston with the best way to experience French-style baked goods. To deliver on this message, our team crafted a warm and friendly visual identity built on the balance of romantic and sophisticated French aesthetic with playful and approachable elements.

Project Team
Deane Cruz
Angie Chua
Chantelle Muñoz
Mayee Gonzales

Photography
Kevin Hart
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Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.

© 2023