BBK WORLD FAMOUS RICE CAKES
Sarap na Binabalik-balikan
BRANDING SCOPE
Creative Direction
Brand Identity
Brand Strategy
Packaging
Interior Design
OVERVIEW
Bibingkinitan is a homegrown brand from the Philippines offering bite-sized bibingka everyday. Bibingka commonly refers to a type of rice cake that is traditionally made from fermented sticky rice, coconut milk, water, and sugar, and is lined with banana leaves. Bibingkinitan revolutionized this category by making bite-sized portions. The brand is a first mover and an innovator—the country’s biggest and leading bibingka chain—proven by its 200+ stores nationwide.
When it comes to redesigning well-loved brands, we make sure to understand the audience and market as well as the company’s vision. The challenge was to refresh the brand of Bibingkinitan to be more consistent, contemporary while retaining what people loved about it—the colors, the circular pendant, and the Filipino visual cues.
MORE INFORMATION
Our goal was to reintroduce and rebrand bibingka as the Filipino comfort we know and love—with the kind of sarap na binabalik-balikan. We took into consideration the brand’s beloved status as the largest bibingka business in the Philippines while appealing to new customers and highlighting the brand’s product innovation to a native snack that has been around for generations.
We introduced a simpler and more consistent visual elements for Bibingkinitan by utilizing patterns reminiscent of Old Manila, and colors already set in the brand’s identity. The brand patterns — tile, wave, and teardrop — all reflect Filipino design elements that have been ubiquitous to everyday sensibilities. These elements display comfort that is crucial to the way the brand conducts itself.
The logo design took inspiration from Old Manila typography, giving the brand a contemporary look with a nostalgic and familiar feel. This era’s vivid memories and distinctive heritage balance out the innovation and modernity that Bibingkinitan proudly stands for.
The shorthand seals allows to abbreviate the logo and associate Bibingkinitan with a shorter and a more contemporary alternative name — BBK. Not only does a shorter name effects easy recall, but also its progressive attitude and courage signify tradition shifting to present context.
Needing a traditional comfort in a bite? Know more about and order Bibingkinitan via their Facebook and Instagram.
The logo design took inspiration from Old Manila typography, giving the brand a contemporary look with a nostalgic and familiar feel. This era’s vivid memories and distinctive heritage balance out the innovation and modernity that Bibingkinitan proudly stands for.
The shorthand seals allows to abbreviate the logo and associate Bibingkinitan with a shorter and a more contemporary alternative name — BBK. Not only does a shorter name effects easy recall, but also its progressive attitude and courage signify tradition shifting to present context.
Needing a traditional comfort in a bite? Know more about and order Bibingkinitan via their Facebook and Instagram.
Special Thanks
Arch. Adrianne Ong
Studio Mara
Arch. Adrianne Ong
Studio Mara
Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.
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