Nala is a femtech brand that focuses on period care products. It exists to “disrupt” periods by taking feminine TLC a little more seriously—through periods that are safer, kinder, and healthier both for the womxn who experience them, and the world that carries them.
The challenge was to create an identity that would appeal to a diversity of women while taking into account two things: (1) How does Nala compete with the familiar and convenient brands that the market has known all their life? (2) How does Nala stand out from the increasingly similar and minimal design aesthetics of the new wave of alternatives?
Our design strategy was guided by the remarkably strong commitment to make periods easier, healthier, and more comfortable—of course, with women and their overall well-being as front and center—and to create a visual personality that’s not only fun but also empowering and embracing of their mission. It was a branding process as conscious as Nala.