SERIOUS STUDIO
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NATURE'S LEGACY PHILIPPINES BRAND IDENTITY

Reimagined Living, Inspired by Nature

 

BRANDING SCOPE
Concept Development
Campaign Strategy
Creative Direction and Production
Content Development
Copywriting
OVERVIEW

Nature’s Legacy is an award-winning manufacturer that believes in promoting harmony between nature and everyday objects. The innovators behind the brand have transformed natural resources into patented sustainable materials to create inspired pieces for the home, for business, and for everyday life. Everything they do is rooted in holistic sustainable practices that benefit the environment and its people.

Starting with the basics, we helped Nature's Legacy rediscover its foundational value: a profound commitment to sustainability, both environmental and communal. This value is embedded in its DNA. We then spotlighted their unique edge in material innovation, underscoring their prowess in crafting eco-friendly materials. With our guidance, Nature's Legacy emerged not merely as a manufacturer, but as a trailblazing innovator in their domain.

"It has been an honor and privilege to have worked with Serious Studio the past year. It makes us happy to know that our efforts into the branding made by the team were realized and given justice." — Katrina Delantar
MORE INFORMATION
With a world shifting its focus to sustainability and more environmentally conscious products, Nature's Legacy needed to be at the forefront. However, despite the brand's leaps and bounds in the industry overseas, it was not receiving the same recognition locally nor was the development of its patented sustainable materials ever fully celebrated. In light of these things, we wanted to give Nature's Legacy the image and platform it deserved. Nature's Legacy was ahead of the game. It was finally time to make it a known fact.
 
The icon of Nature's Legacy is a reimagined version of its original logo: the soaring bird, a symbol of the brand's commitment to innovation paired with a leaf as its wing, a reminder of nature's important role. Literally embodying what the brand stands for: reimagined living inspired by nature. An important thing to consider was to properly showcase the materials and their unique characteristics. The brand system for each material was designed with intention. It was derived from the natural textures and colors of each material, making it a true homage to nature.

Today, Nature's Legacy continues to uphold its brand philosophy with every product that they make. The brand has been making strides in the international and local scenes, even winning the Eco-Design Award at Manila Fame 2019.

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Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.

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