SERIOUS STUDIO LIMITED EDITION PACKAGING
Seriously Good Gifts
BRANDING SCOPE
Creative Direction
Packaging Design
Santa's Little Helpering
OVERVIEW
As a Filipino design studio, we spent a lot of time this year pondering Philippine design. We found our answer in our language. Our name. Pilipino.
Pilipino, reveals two concepts as beautiful independently as they are as a whole. Pili and Pino: "Chosen" and "Fine." To us, Filipino design is rooted in acknowledging the richness of our culture, through the creation and celebration of things that are beautifully Filipino. And this is what we want to share this holiday season.
The design of our gift box took inspiration from the imagery of the bahay na bato, intricately made using gold foil stamping to highlight the elegance of something truly Filipino.
MORE INFORMATION
This gift is a curation of some of our favorite local brands, whose products are not only exquisite but exquisitely Filipino. In line with the motif of our gift box, we thoughtfully designed custom packaging for each and every product, with their own local and Serious flair.
Wildflour, a well-loved homegrown bakery, crafted this seriously sweet treat to enjoy by the spoonful. This Cereal Polvoron is a deconstructed take on the classic Filipino treat. The design features a specially designed parol, a play on the trademark Serious eye with a subtle surreal charm that's consistent throughout the gift.
The Pastillas de Pili bar by Risa Chocolates, a local bean-to-bar chocolate company that aims to uplift the local cacao industry, was an ode to the pili nut—an ingredient native to and well-loved by the Philippines. The design further explores the bahay na bato motif with capiz windows peering out into a cacao plant.
This honey was harvested by the Mangyans of Maguindanao. Thanks to the Got Heart Foundation, proceeds from this product are being invested back into the community. As decadent as the honey is the elegantly illustrated bee, designed with luxurious art deco details down to the paper texture and printing treatment.
Take Root, a junk-free snack brand that works with family-run farms, brings you a crunchy twist on a traditional Filipino favorite with its Champorado Granola. The design features the Filipino Christmas arched window, decorated with the Serious eye parol.
A classic inherited recipe of the dried mango is refreshed by Cebu Best by dipping it in the perfect dark chocolate to complement it. Inspired by Cebu, the design takes subtle cues from religious imagery with comfort and sweetness, represented by mangoes, at its heart.
A custom holiday coffee blend that is proudly Filipino is crafted by EDSA BDG, and is highlighted with a coffee cherry parol. EDSA travelled to the Cordilleras to bring you a comforting cup of coffee with brown sugar, chocolate and caramel notes in a blend of 70% Benguet Washed Arabica and 30% Ifugao Natural Robusta.
A custom holiday coffee blend that is proudly Filipino is crafted by EDSA BDG, and is highlighted with a coffee cherry parol. EDSA travelled to the Cordilleras to bring you a comforting cup of coffee with brown sugar, chocolate and caramel notes in a blend of 70% Benguet Washed Arabica and 30% Ifugao Natural Robusta.
Halohalo, a Filipino lifestyle brand whose signature style incorporates weaves made from recycled plastic, collaborated with us to fashion this multipurpose pouch. This half-moon piece was designed perfectly to fit a fun mix of whatever you fancy. Each gift comes with a card that introduces the vision we hope to share on being proudly Pili and Pino.
This gift, carefully chosen and lovingly crafted, gives a true sense of Pili and Pino for the season and for the years to come. Maligayang Pasko.
Special thanks to our fellow local brands who truly embody Pili and Pino — Got Heart, Wildflour, Risa Chocolates, Halohalo, Cebu Best, Take Root, EDSA BDG.
A Serious Team Initiative
Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.
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