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RUE ANGELIQUE

A CABINET OF CURIOSITIES

RUE ANGELIQUE

A CABINET OF CURIOSITIES

RUE ANGELIQUE:
A CABINET OF CURIOSITIES

RUE ANGELIQUE:
A CABINET OF CURIOSITIES

OVERVIEW

Rue Angelique is a retail brand that houses lifestyle pieces from all over the world for the modern, eclectic woman.

WHAT WE DID

Brand Strategy
Brand Identity
Brand Collaterals
Packaging Design

Invitation and branded collaterals for antiques store Rue Angelique

Angelique, the brand's persona, regularly travels the world in search of unique and prized items and trinkets. She meticulously sources each item, making sure every piece she brings home is one of a kind and is itself a treasure. Her exceptional curation is defined by the eclectic personality she shares with the brand. The Rue Angelique persona is a maximalist, drawn to detail and intricacy in the most tasteful way. She has an appreciation for the mismatched charm of putting many beautiful yet distinct things together. To her, these items put together are a collection of personal stories from all over the globe—and Rue Angelique is the enigmatic cabinet with a world full of curiosities she can't wait to uncover.

Paris street sign-inspired logo for antiques store Rue Angelique
Branded icons for antiques store Rue Angelique

To visualize this whimsical search, we took inspiration from classic Parisian street signs for the logo. The key image—a hand with a sparkle—is a beacon of magic, wonder, and tasteful curation. The brand's logotype, elegant with a touch of mystique, is reminiscent of stylish boutiques and treasure-filled antique stores. This same logotype is applied to the brand's secondary logos. Taking cues from seals and icons, they are symbols of impeccable quality and discerning taste.

Icons and logos designed for antiques store Rue Angelique

For the brand's palette, we paired rich and opulent jewel tones with light and dreamy pastels. The striking contrast provides a friendly quirk that alludes to the affluent brand's eclectic personality.

Business cards and branded stationary for antiques store Rue Angelique
Branded stickers and postcard for antiques store Rue Angelique

Completing the brand's typography are equally sophisticated serifs and sans serifs in a mix of weights, sizes, and letter cases. The overall look is both decadent and whimsical, much like the brand's curation itself.

A pink and purple pattern made from icons for antiques store Rue Angelique

We also developed an icon set that functions both individually as symbols and collectively as a pattern.

Price tags for antiques store Rue Angelique
Paper bag, price tag, and branded wrapping paper for antiques store Rue Angelique
A pink and purple pattern on wrapper paper made from icons for antiques store Rue Angelique

To make the hunt for new trinkets as luxurious as possible, we carefully applied refined doses of the branding on the brand's packaging for when customers bring home new additions for their treasure troves.

Invitation and branded collaterals for antiques store Rue Angelique

Today, Rue Angelique is housed in the historic Palacio de Memoria in Paranaque. Ever the tasteful voyager, Angie continues to scour the world for trinkets to fill your cabinets of curiosities.

A mock up of a signage with the logo of antiques store Rue Angelique
STAY CURIOUS

GET IN TOUCH WITH RUE ANGELIQUE ON INSTRAGAM OR VISIT THEM ON THE 4TH FLOOR OF THE PALACIO DE MEMORIA TO FIND SOME CURIOSITIES JUST FOR YOU.

STAY CURIOUS

GET IN TOUCH WITH RUE ANGELIQUE ON INSTRAGAM OR VISIT THEM ON THE 4TH FLOOR OF THE PALACIO DE MEMORIA TO FIND SOME CURIOSITIES JUST FOR YOU.

SAY HELLO

Let's work on something.
[email protected]

WHY SERIOUS?

We build brands that Make Sense & Look Good™.