THE FLATS

A PLACE TO CALL HOME.

THE FLATS:
A PLACE TO CALL HOME.

OVERVIEW

The Flats is a co-living housing development by Ayala Land Inc. The Flats offers a convenient urban living solution designed to facilitate work and play, specifically made for the working millennial market. With locations in central business districts such as BGC and Makati, The Flats is poised to be the ultimate housing option for young working urbanites.

WHAT WE DID

Brand Identity 
Brand Strategy 
Copywriting 
Environment Design 
Digital Marketing 

SPECIAL THANKS

Logo Icon by B+C

Ayala Land The Flats Co-living Space Bedroom Environment

Ayala Land Inc., a pioneering developer in the Philippines, saw an opportunity in the real estate market for shared housing. With their build out plans put in place, we helped them form The Flats brand concept strategically and visually.

We began first by studying the landscape—using research methods to gain a deeper understanding of the industry, the target markets to consider, and what factors can help make their customers feel at home. Our strategy helped shape the direction for the property, its core DNA, and messaging, while our insights defined opportunities that their brand can call their own.

Ayala Land The Flats Co-living Space Living Room Environment

We built an identity system for the brand, considering major touch points such as tone, colors, and visual language to engage the Flat's desired audience. Our brand system also encompassed environment design, and we developed custom graphics and way-finding elements to build a cohesive experience across The Flats properties.

Ayala Land The Flats Logo Design
Ayala Land The Flats Co-Living Spaces Illustration Animation Design
Ayala Land The Flats Co-Living Spaces Hallway Environment

We discovered that flexibility was important to their customers: the idea that you can cultivate your identity, even within shared living spaced. This is why the visual language of The Flats is composed of geometric shapes— these elements can be picked apart, adjusted, and combined in different ways to fit their market's different personalities and different interests.

Ayala Land The Flats Co-Living Spaces Elevator Lobby Environment
Ayala Land The Flats Co-living Spaces Postcard Illustration Design
Ayala Land The Flats Co-Living Spaces Bedroom Environment
Ayala Land The Flats Co-Living Spaces Keycard Illustration Design

We were also tapped by the brand to create Branded Content for their social media channels. Some of the initiatives we created: Neighbourhood Maps to better acquaint residents to their new address, Co-Living Benefits, Do's and Don'ts, among many others.

Ayala Land The Flats Co-living Spaces Room Feature Social Media Content
Ayala Land The Flats Co-Living Space The Co-Living Code Social Media Content

“Serious Studio really helped us understand millennial needs. Thanks to them, The Flats was given a distinctly youthful flavor, and a much needed boost compared to typical and traditional real estate branding.”

— Sharon Vital, Ayala Land Inc.

Ayala Land The Flats Co-Living Spaces Stationery Design
WALK TO WORK, WALK TO HOME.

THE FLATS IS LOCATED IN MAKATI AND BONIFACIO GLOBAL CITY. VISIT THEIR WEBSITE AND FACEBOOK.

WORK WITH SERIOUS

We build brands that Make Sense & Look Good™.

STUDIO

Visits by appointment.
M-F / 10:04AM - 6:09PM GMT+8
[email protected]
+63 917 891 9123