Wetzels-01
TWISTED BY WETZEL’S BRANDING

Knot your ordinary pretzel.

 

BRANDING SCOPE
Creative Direction
Brand Identity
Brand Strategy
Print
Packaging Design
OVERVIEW

Imaginative and indulgent ideas are core to Wetzel’s Pretzels, thus our team worked to shape an identity that is flavor-forward, energetic, and experimental. The bright mix of colors, dough-like illustrations, and bold type treatments help in building the mouth-watering world of Wetzcoast Wonderland; a truly Twisted life. 


MORE INFORMATION
It all started with the question “How can we give our famous scratch-made pretzels a twist?” Imaginative and indulgent ideas are core to Wetzel’s new pretzel concept, so our team got down to work in shaping an identity that is flavor-forward, energetic, and experimental. The bright mix of colors, dough-like illustrations, and bold type treatments help in building the mouth-watering world of pretzels reimagined; a life that’s truly Twisted.

Maximizing on what Wetzel’s Pretzels does best, we built a visual language that translates irresistible fun and freshness into something tangible, experiential and memorable, allowing pretzel to reintroduce itself. We aimed to take a whimsical and nostalgic perspective when approaching Twisted by Wetzel’s, infusing it with delight and wonder, ultimately growing a brand that’s for life, not just for snack time.

Project Team
Deane Cruz
Angie Chua
Reena Mesias

Photography
Personal Studio
Wetzels-03
Wetzels-04
Wetzels-05
Wetzels-06
Wetzels-07
Wetzels-08
Wetzels-09
Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.

© 2023