Wink is Manila's professional laser expert that helps girls get ready for their next great escape. Each skin treatment (done by nurses, no less) feels like how their locations look—a day in the tropics and a step towards carefree travels wherever your feet may go. They believe that laser should be safe, easy, and fairly priced, so they built a brand with medical-grade expertise, just for the girl with a constant thirst for adventure and a year-round yearning for the sun.
Wink presented itself with two opposing faces—one that showed its technical expertise, and another that embraced adventure. Despite this, Wink was expanding rapidly into many new locations and so it needed to standardize how it looked, spoke and felt to its audience of adventurers. Wink then engaged us to audit their brand from visual to verbal, digital to physical, environmental to experiential, in order to design an experience that achieved the delicate balance of its two antithetical sides.
“We really appreciated the thorough audit, which gave us really good insights on how we are doing, as well as how we can improve. Working with Serious Studio gave us a clearer understanding of our own brand, guiding our communications and even our succeeding projects with our architects and interior designers. Ultimately, serious studio helped us understand the wink girl better and how we can build an experience designed just for them.” — Holly Chang