Cleaner by nature
Wonderhome is a brand of cleaning products that use the science of nature to keep homes safe and clean. It’s good for you, for the country, and the planet, too!
WHAT WE DID
Creative Director: Deane Miguel Cruz and Kookie Santos
Lead Strategist: Kar Abola
Lead Designer: Lazir Caluya
A quick trip down a grocery lane (or in today’s context, a single Google search) makes it clear that when it comes to home cleaning products, our choices are limited. We see the same visual cues and almost consider them requisites—bright plastic packaging, visual elements referencing science, a photo of pleasant-smelling fruits, and some indication of value for money.
The recent shift towards sustainability, however, demands an option that is green, safe, and equally effective—the last becoming even more important given the new standard of “clean” brought about by the COVID-19 pandemic. And while many brands have attempted to do just that, none of them have managed to break into the Filipino mainstream.
Talking to the Wonderhome team, their years of research made one thing clear: that nature can be just as powerful as science. After all, nature has sustained the planet for longer and better than we humans have. The challenge was to create a truly natural alternative that was as strong and effective as the traditional cleaning products we’re used to. We wanted Wonderhome to be the option that eliminated the need to choose between practicality and sustainability.
What we created was a brand that has come into its own—scientifically effective, naturally safe, and all kinds of kind.
We started off by bridging together the seemingly distant worlds of commercial and niched cleaning products, taking cues and best practices from both without sacrificing either. What we created was a brand that has come into its own—scientifically effective, naturally safe, and all kinds of kind.
The Wonderhome logo uses a rounded sans serif that’s trustworthy but still representative of the freshness the brand brings to the market. We added cues such as leaves and a home to show the brand’s warm and kind approach to cleaning products.
We chose to work with various shades of green mixed with a clean off-white and exciting brights, a color palette that felt natural but also strong in its own way.
To stand out, we chose to use a craft texture for the bottle while straying away from the minimalist look many sustainable brands go for. We wanted the packaging to highlight the lush power of nature in the design.
The resulting product is one that stands out on any shelf—be it online, in the grocery aisle, or in your own homes.