YES PLEASE

ALL SIGNS POINT TO YES.

YES PLEASE:
ALL SIGNS POINT TO YES.

YES YES YES

Sit back, relax, and say yes to a good time: that’s what Yes Please is all about. Made for nights and days where you just can't deal, Yes Please is the place to call home after a long day at work.

Our strategy was to create a chill bar environment for 90's millennial babies using a mix of neon (basically the millennial fly traps of our time), graffiti, gritty posters, and murals that evoke the feel of a cool friend's basement. Casual, but cool enough to be intrigued, and fun enough to make you want to stay past your curfew. Every touchpoint was deliberate from the magic 8 ball references to the dogs bobbing their heads to the beat of the music—a nod (literally) to the name Yes Please. The result? We think the bar's popularity is a testament to the project's success.

WHAT WE DID

Brand Identity 
Brand Strategy
Concept Development 
Environment Design
Copywriting

SPECIAL THANKS

To the clients who say yes.

Yes Please Interior Design
Yes Please Holographic Decal
This is not a speakeasy

Yes Please needed to be a haven for those who were thirsty for a different kind of nightlife. One of the first things we did was to take a good look at the market and the nightlife scene. It so happened that a large chunk of the crowd was veering away from wild nights at the club, yet on the flip side, Yes Please was never meant to be a speakeasy either. So what did we do? What did Yes Please need to be?

We picked apart the best aspects of different kinds of local nightlife: the eclectic energy of a club, the coolness of a speakeasy, and the welcoming atmosphere or your local pub; but made these things our own. It was the perfect formula. All that aside, at the end of the day to make Yes Please stay true to what it was meant to be, we needed the brand to exude that "come as you are" kind of vibe. That's where our branding came in.

An animated Yes Please logo



The bar's most instagrammed detail: the infinity neon mirrors that beckon a selfie. We drew the letters and hand icons from scratch, and translated them into neon flex signages.
 

Yes Please Infinity Mirror Design
Peace Neon Sign
A bunch of yes please themed posters
Should I say Yes? A bunch of yes themed designed posters

We drew sets of quirky pop and street culture inspired illustrations that were translated into graffiti within the space.

YES Wall Design
Yes Please's Mural design work
Hand Detail Mural / Graffiti
Another Yes Please Mural Detail
Bobblehead Dogs for Yes Please's entrance

Dogs bobbing their heads to the beat of Yes Please.
Yup, we thought about this detail too.

All Signs Point to Yes
“WHEN THE NIGHT COMES, THE LIGHTS DROP AT YES PLEASE. ALL THAT STAND OUT ARE THE NEON LIGHTS AND DIM CHANDELIERS FAINTLY SPOTLIGHTING THE VINTAGE-LOOKING VELVET SOFAS, GRAFFITI ON CONCRETE WALLS, AND THE BAR WITH LONG ROWS OF HARD LIQUORS.

THE PLACE HAS AN UNRESTRICTED AND CASUAL ATMOSPHERE, ALMOST WITH AN ENIGMATIC FEEL TO IT.”
— PRIMER.COM.PH
People in a bar
Poster Designs for Yes Please's Wall

For their toilet signages and other small things, we designed around the question: Who said these things had to be boring? Say no more.

Restroom Illustration Design
Restroom Signs
SAY YES TO A GOOD NIGHT

YES PLEASE IS LOCATED AT 38TH ST. UPTOWN, 11TH AVE, TAGUIG, METRO MANILA.

FOLLOW THEM ON INSTAGRAM AT @YESPLEASEPH.

 

WORK WITH SERIOUS

We build brands that Make Sense & Look Good™.

STUDIO

Visits by appointment.
M-F / 10:04AM - 6:09PM GMT+8
[email protected]
+63 917 891 9123