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COMPADRE CRAFT BEER

FRIENDSHIPS CRAFTED
WITH BEER.

 

COMPADRE CRAFT BEER:
FRIENDSHIPS CRAFTED WITH BEER.

OVERVIEW

Compadre Craft beer is built on friendship, crafted by five friends who knew exactly what it took to make damn good beer. With quality ingredients, the finest equipment, and unmatched expertise, Compadre Craft makes for an excellent brew—the kind deserving of good company. It's beer done right: made for all to enjoy through the good times and the bad. It's the beer you deserve.

WHAT WE DID

Brand Identity 
Brand Strategy
Brand Naming 
Copywriting 
Packaging Design 

Compadre Craft Logo

Craft beer has always had quite a niche market, with no local brewery truly making a dent in the craft beer space. Seldom do you see craft beer as a go-to for the common beer drinker. With this in mind, Compadre Craft was set on making craft beer more accessible and desirable for a wider market because everyone truly deserves good beer.

What we needed was to build a brand that did not discriminate. We got down to the nitty-gritty by getting to know the market better, studying the industry, and even tasting various kinds of beer. What drove a bulk of our strategy was understanding why people drank beer. It's the kind of drink that brings people together—new and old friends alike. That's what struck a chord with us. The very essence of what beer is as a drink: a catalyst for friendship.

Compadre Beer Flavors in Red and Blue

The idea of friendship was at the root of our brand strategy and creative direction, which shaped every single facet of the brand down to the brand name Compadre and its beer variants: Real Deal, Bitter Truth, Wise Advice, and Dark Secret. Our brand system also touched heavily on the packaging which we made sure looked as good as the company you keep.

Compadre Craft Beers all together— wheat beer, stout, pilsner, ipa

We realized that beer tastes better in good company. Beer being the drink for inside jokes, shared secrets, and memories you’d rather forget.

Each bottle was designed to the detail, highlighting each of the beer variety's individual complexity, all while forming an overall cohesive look and feel.

Beer Cheers Toasting
Beer Cheers Toasting Illustration Detail
Bar tap labels and designs for food and beverage brand Compadre Craft Beer

“Serious Studio made our vision come alive. They took our craft and passion for beer and turned it into a brand that resonates with everyone.”

— RAJ SADHWANI
Vintage bottle label designs for food and beverage brand Compadre Craft Beer
Vintage coaster design and logo for food and beverage brand Compadre Craft Beer
Custom vintage bottle designs for food and beverage brand Compadre Craft Beer
QUALITY TIME, QUALITY BEER.

ENJOY COMPADRE AT THE BREWERY AND DRAFT.
CHECK THEM OUT ON FACEBOOK AND INSTAGRAM.