BAOBAB EYEWEAR PHILIPPINES BRANDING
Made You
Look
BRANDING SCOPE
Creative Direction
Brand Identity
Brand Strategy
Packaging Design
OVERVIEW
Baobab is an eyewear brand looking to present itself with fresh eyes. Following a growth spurt from a small online business to key eyewear player, we worked with the Baobab team to evolve its identity of fun, accessible brand to an eyewear staple you can trust and explore with.
Taking cues from visual elements encountered with eyewear, the new brand identity takes optical illusions on a spin by the play of light and reflections, creating a bold and distinctive mark that reflects Baobab’s new attitude of helping you see and be seen.
MORE INFORMATION
Project Team
Deane Miguel-Cruz
Ella Rivera
Mika Joaquin
Mayee Gonzales
Photography
Kim Cruz Studio
Deane Miguel-Cruz
Ella Rivera
Mika Joaquin
Mayee Gonzales
Photography
Kim Cruz Studio
Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.
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