HOTEL COVO HOSPITALITY BRAND IDENTITY
Hotel Covo: Your Gathering Place on the Coast
BRANDING SCOPE
Brand Identity
Brand Strategy
Brand Naming
Copywriting
Website Design
OVERVIEW
One of the 3 B&Bs in the Ayala group's newly eco-masterplanned Lio Estate in El Nido, Hotel Covo is the destination of the tanned, sunkissed, and unapologetically adventurous. With amenities that enable the fearless spirit of youth, Covo is the choice of accommodation for those who seek a trip that is off the beaten path.
MORE INFORMATION
We wanted to create a place that bridges the adventures that lie in the sea with the spirit that flickers in the youthful—where adventures begin and end, where sandy slippers are docked as adventurers wait to pick up where they left off.
The key to creating the ideal getaway for the modern adventurer was understanding the needs of this particular market. This involved envisioning the Hotel Covo character—a spunky and fun sea-loving traveller—to guide the development of the B&B.
A persona that is always looking for its next adventure, the Hotel Covo character also inspired the fresh and vibrant design direction for the brand. The logo, an island oasis, features elements of the sun, sand, and sea that come together in a clean and modern icon designed to attract the fun and fearless traveller. We decided on a bold sans serif for the logo's typeface, made even friendlier with its outlined and rounded curves.
Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.
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