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AMI FARMS PHILIPPINES BRANDING

Rooted in
Goodness

 

BRANDING SCOPE
Brand Strategy
Brand Identity
OVERVIEW

Serious Studio’s Brand Aid is a brand-building mentorship program that aims to help COVID-19 affected SMEs troubleshoot today, in order to future-proof tomorrow. The program aims to uncover core issues, figure out a feasible plan forward, and design a better future together — all for free to grantees.

Ami Farms, previously known as Malipayon Farms, embarked on a brand reimagination journey with us, inspired by the Hiligaynon term for "second harvest". Adapting to the pandemic's challenges, they expanded their market outreach from exclusively catering to restaurants to embracing home cooks. Located in Silang, Cavite, Ami Farms champions biodynamic farming, emphasizing kindness to Earth, its community, and promoting agricultural produce beneficial to health. 

Their rebranded logo, a blend of nature's touch and vintage appeal, is complemented by a seal shaped after the traditional Filipino bayong, symbolizing sustainable abundance. Weaving a narrative free from clichés, their e-commerce collaterals, inspired by local market scenes, combine vibrant photos with stamp-like illustrations. This redesign aims to resonate across generations, promoting appreciation for local produce.

 

MORE INFORMATION
As part of the first batch of the Brand Aid initiative, Ami Farms (formerly known as Malipayon Farms) approached us to reimagine their brand. The change to “Ami Farms” was a culmination of their new attitude and approach to farming while keeping their foundations intact. Ami means “second harvest” in Hiligaynon, fitting as the whole exercise resulted in a brighter and optimistic take on local farming. With the pandemic affecting businesses that directly cater to consumers, suppliers (or the B2B market) were also affected because of the erratic influx in demand. Originally a provider to restaurants only, Ami Farms had to pivot to a wider market as cooking moves inwards to the home instead. The cooking revolution throughout the lockdown deemed to be a great opportunity, but with this change came a big challenge: How do we educate the market about our specialty produce without intimidating them?
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Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.

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