Roasts Kitchen Company is a Hong Kong roast restaurant birthed from the legendary kitchen itself: Hong Kong Little Kitchen. While very familiar in both its overall feel and flavors, the concept still promises to bring a unique dining experience to the table, and thus needed an identity that reflected the group's growing ambition in the industry.
Following the triumph of Hong Kong Little Kitchen, the creators launched Roasts Kitchen Company, maintaining their commitment to authentic Hong Kong cuisine. The brand's aesthetic mixes traditional oriental influences with a modern twist. Instead of multiple characters like its predecessor, Roasts Kitchen features a singular, friendly chef mascot, representing its culinary focus.
Distinctive patterns, oriental designs and mahjong tiles highlighting dishes, adorn various brand materials, from tableware to packaging. Collaborating with Dee See Interiors, the restaurant environment weaves these elements seamlessly, with standout branded posters spotlighting the mascot. Experience the rich ambiance firsthand.