A Cut Above the Rest

Located in Manila, Primebeef has positioned itself as a leading meat brand by leveraging its vast experience and longevity in the industry. The brand's identity resonates with a classic and rustic aesthetic, skilfully combining a professional and vintage mix of fonts. This juxtaposition not only captures attention but also instills a sense of trust and warmth in the customer.

The brand's logo stands as a testament to their commitment to quality. It presents a simple emblem icon paired with a sharp, utilitarian type, all anchored by the image of a crowned Primebeef cow. This emblem signifies the brand's passion for producing the finest quality meat available. Augmenting the central logo, vintage-inspired seals and badges have been crafted, each carrying the distinct crown from the main logo. These badges not only accentuate their dedication to top-notch meat but also assist in differentiating the various offerings.

Education, for Primebeef, is not an afterthought. To guide consumers, informative diagrams detailing various meat cuts have been developed. These visuals are accompanied by stamp-like illustrations of each cut, designed for flexible application across diverse collaterals.

Taking branding a step further, Primebeef has intertwined playful copy set in vintage typefaces. This approach, while exuding authority, also infuses a quirky, inviting undertone. In tandem with the text, the brand's photography, capturing the artistry of meat crafting, reflects both passion and mastery.

But Primebeef's commitment doesn't stop at branding alone. A considerable emphasis has been placed on the overall customer experience. From packaging that envelops consumers in a warm, rustic ambiance to custom stickers that detail product information, every touchpoint has been meticulously designed. These stickers, with sections for handwritten notes by store attendants, also incorporate the meat type badges, ensuring clarity and a personal touch.

Finally, all these intricate branding elements harmoniously converge in Primebeef's product catalog and website. Both platforms spotlight the brand's unwavering dedication to excellence, their fervor for meat craftsmanship, and their earnest ambition to cater to Filipinos far and wide. Today, with their expansion from a single-floor showroom to an entire building in Quezon City, Primebeef invites everyone to immerse themselves in an unparalleled meat experience. Whether it's browsing choice-prime grade meats on their website or visiting their physical store, Primebeef remains the undisputed destination for meat aficionados.

Project Team

Lester Cruz
Claudine Santos
Paolo Geronimo
Arianne Lee
Rosslynd Du

Food Photography by Cereaal Studio