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PRIMEBEEF

A CUT ABOVE THE REST

PRIMEBEEF

A CUT ABOVE THE REST

PRIMEBEEF:
A CUT ABOVE THE REST

PRIMEBEEF:
A CUT ABOVE THE REST

OVERVIEW

Primebeef makes and supplies high quality artisanal meats to Filipino households and businesses. Their team of artisans and meat experts have continuously raised the bar not just in the way they make their meat, but also in how they've always strived to make it more affordable, more convenient and more enjoyable. With over 25 years of dedication, quality and service under their belt, they needed to be able to communicate this legacy through the way the look, speak and feel.

WHAT WE DID

Brand Identity
Copywriting
Packaging Design
Web Design

SPECIAL THANKS

Food Photography by Cereaal Studio

Branding, typography, and illustration applications for Primebeef

Having been around for a while, the approach we took for Primebeef's identity makes use of longevity and experience in the industry as leverage. A classic and rustic look guided the development of the brand. Balancing a professional vintage mix of fonts that meant business, with a warm, quirky tone that expressed personality, resulted into a classic look that one can easily trust.

Logo icon and typeface for Filipino meat brand Primebeef

The logo is a simple emblem icon combined with sharp, utilitarian type. At its core is the crowned Primebeef cow, highlighting their passion for making the best, highest quality meat one can find.

Minimalist icon designed for Filipino meat brand Primebeef
Icons, illustrations, and branding for Filipino meat brand Primebeef

To complement the logo, vintage-style seals and badges were created to further spotlight their penchant for creating good meat and to also help differentiate among the kinds of meats they offer. Each badge uses the distinct crown placed on the original Primebeef cow.

Icons, illustrations, and branding for Filipino meat brand Primebeef showing different cuts of meat
Illustrations and branding for Filipino meat brand Primebeef

Meat education is also an important aspect of the Primebeef brand. As such, we created diagrams that helped explain and illustrate the different cuts of meat that are suitable for consumption. We also made stamp-like illustrations of all the available cuts, that may also be used and applied for different collaterals in the long run.

Typography and branding for Filipino meat brand Primebeef
Photography of delicious steak being sliced with text on top for Primebeef
Photography of delicious steak with text on top for Filipino meat brand Primebeef

Balancing expertise with quirk, we wrote some playful copy set in vintage type to exude authority and legacy. We also helped provide overall creative direction for their brand photography to help communicate the passion and mastery of making the craft of meat an art in itself. These foundations for their identity were then used to create different applications for the brand.

Stationary, stickers, gift cards, and printed collaterals designed for Filipino meat brand Primebeef
Gift cards or certificates designed for Filipino meat brand Primebeef

MEETING EXPECTATIONS
Primebeef also takes pride in how much thought was put into their customer experience, from the smallest to the biggest details.

Delicious cut of meat carried by man in branded apron for Filipino meat brand Primebeef

We also designed their packaging for their customers to take home not just good meat, but also a warm, rustic feeling that the Primebeef brand hopes to deliver.

Customized canvas bag and box packaging with informative sticker for Filipino meat brand Primebeef
Customized box with handle packaging with informative sticker for Filipino meat brand Primebeef

A custom sticker was designed to intuitively display product information and where store attendants can handwrite more specific details for customers. The meat type badges were also used here to indicate the type of meat.

Typography and illustrations applied on menu and catalogue design for Primebeef
Typography and branding applied on menu and catalogue design for Filipino meat brand Primebeef

All these details came together in their product catalog and their website, that both shine a light on their commitment to excellence, their passion for the craft of meat and their dedication to bring this to many Filipinos.

Box of meat delivered in a customized box designed for Filipino meat brand Primebeef
THE PLACE TO BEEF

TODAY, PRIMEBEEF HAS EXPANDED THEIR SINGLE-FLOOR SHOWROOM TO A WHOLE BUILDING DEDICATED TO THE EXPERIENCE OF MAKING AND ENJOYING MEAT. SHOP BEYOND CHOICE-PRIME GRADE MEATS ON THEIR WEBSITE OR VISIT THE MEATING PLACE AT 155 KAMIAS RD, QUEZON CITY.

THE PLACE TO BEEF

TODAY, PRIMEBEEF HAS EXPANDED THEIR SINGLE-FLOOR SHOWROOM TO A WHOLE BUILDING DEDICATED TO THE EXPERIENCE OF MAKING AND ENJOYING MEAT. SHOP BEYOND CHOICE-PRIME GRADE MEATS ON THEIR WEBSITE OR VISIT THE MEATING PLACE AT 155 KAMIAS RD, QUEZON CITY.

THE PLACE TO BEEF

TODAY, PRIMEBEEF HAS EXPANDED THEIR SINGLE-FLOOR SHOWROOM TO A WHOLE BUILDING DEDICATED TO THE EXPERIENCE OF MAKING AND ENJOYING MEAT. SHOP BEYOND CHOICE-PRIME GRADE MEATS ON THEIR WEBSITE OR VISIT THE MEATING PLACE AT 155 KAMIAS RD, QUEZON CITY.

THE PLACE TO BEEF

TODAY, PRIMEBEEF HAS EXPANDED THEIR SINGLE-FLOOR SHOWROOM TO A WHOLE BUILDING DEDICATED TO THE EXPERIENCE OF MAKING AND ENJOYING MEAT. SHOP BEYOND CHOICE-PRIME GRADE MEATS ON THEIR WEBSITE OR VISIT THE MEATING PLACE AT 155 KAMIAS RD, QUEZON CITY.

SAY HELLO

Let's work on something.
[email protected]

WHY SERIOUS?

We build brands that Make Sense & Look Good™.