SAN MIGUEL LIGHT BILLBOARD CAMPAIGN
Mahaba-habang inuman, Matagal na Usapan
BRANDING SCOPE
Campaign Strategy
Billboard Design
Environment Design
OVERVIEW
With 20 years in their name, and holiday festivities just around the corner, it was the perfect time to share what San Miguel has always been synonymous with — celebrations.
MORE INFORMATION
THE CHALLENGE
Filipinos love celebrating, even the smallest things. When celebrations are so frequent, how do you make them more special and memorable?
Filipinos love celebrating, even the smallest things. When celebrations are so frequent, how do you make them more special and memorable?
THE SOLUTION
Designed to be enjoyed any time of the day, the billboard was designed to be effectively seen in the morning and at night. Placed in a major thoroughfare in the metro that's notorious for standstill traffic, we asked ourselves: what would lighten up the stress caused by traffic? We wanted to create a simple representation of what they would come home to and what they could look forward to: celebrations, no matter how big or small.
Designed to be enjoyed any time of the day, the billboard was designed to be effectively seen in the morning and at night. Placed in a major thoroughfare in the metro that's notorious for standstill traffic, we asked ourselves: what would lighten up the stress caused by traffic? We wanted to create a simple representation of what they would come home to and what they could look forward to: celebrations, no matter how big or small.
Drawing from the pure joy of celebration and urban landmarks, we've embraced the elegance of art deco and the neon vibes of cities like Hong Kong, Tokyo, and Las Vegas.
In the morning, it depicts the iconic San Miguel Light bottle. It was designed to be easy on the eyes in the morning, as sunlight illuminates the billboard. But at night, it reveals holiday iconography, lighting up the night of hundreds and hundreds of commuters every day.
Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.
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