Serious Face is an April Fool's joke taken too seriously by the folks at Serious Studio. What started as an inside joke somehow developed into a full-blown initiative that we all just had a lot of fun with. Say hello to made up makeup by Serious Studio.
Serious Face is a future-forward cosmetics company that believes in beauty the way hue want it. It's a brand made by creatives for creatives. We believe that the only limit to beauty should be your imagination, and with that, the possibilities are endless. It’s beauty the way hue want it. Serious Face is truly the future of beauty—just kidding.
The biggest goal of this April Fool's joke, if we're being honest, was just to amuse ourselves. As simple as that. We just wanted to have fun, and to do something purely creative without any limits. It was our way of showing the world what we're capable of if given the freedom to call the shots. Don't worry, we wish it were real too. Right now it's just a pigment of our imagination.