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SERIOUS FACE

THE WAY HUE WANT IT

SERIOUS FACE

THE WAY HUE WANT IT

SERIOUS FACE:
THE WAY HUE WANT IT


SERIOUS FACE:
THE WAY HUE WANT IT

OVERVIEW

Serious Face is an April Fool's joke taken too seriously by the folks at Serious Studio. What started as an inside joke somehow developed into a full-blown initiative that we all just had a lot of fun with. Say hello to made up makeup by Serious Studio.

WHAT WE DID

Creative Direction
Brand Design
Packaging Design
Photography

Serious Face is a future-forward cosmetics company that believes in beauty the way hue want it. It's a brand made by creatives for creatives. We believe that the only limit to beauty should be your imagination, and with that, the possibilities are endless. It’s beauty the way hue want it. Serious Face is truly the future of beauty—just kidding.

The biggest goal of this April Fool's joke, if we're being honest, was just to amuse ourselves. As simple as that. We just wanted to have fun, and to do something purely creative without any limits. It was our way of showing the world what we're capable of if given the freedom to call the shots. Don't worry, we wish it were real too. Right now it's just a pigment of our imagination.

Serious Face's iconic silver and gradient lipstick or beauty stick boxes stacked on each other

With Serious Face, we wanted to take beauty to the next level. Since the brand is all about color, we wanted to show this off with a magical and iridescent look and feel that looked like it was straight out a rainbow daydream.

A gradient gif of a sparkling magic wand
A photo of Serious Face's red lipstick or beauty stick on fruits
A photo of Serious Face's pink lipstick or beauty stick in a bowl of ice cream
A photo of Serious Face's orange lipstick or beauty stick on a cocktail glass
A photo of Serious Face's blue lipstick or beauty stick on jellybeans
A photo of Serious Face's purple lipstick or beauty stick on flowers
An imaginary make up shade color-picker using Photoshop

We came up with a so-called Spectraldropper™ technology, which would help you create your signature shade inspired by real life. It captures color in high definition and allows you to scan an object to select your desired pigment.

Tubes of Serious Face lipsticks or beauty sticks and their silver and gradient packaging
A flatlay of tubes of Serious Face lipsticks or beauty sticks and their silver and gradient packaging

This all gets packed into a pretty little Magic Wand®: a multipurpose beauty stick, its name inspired by the actual magic wand tool. We even amused ourselves with coming up with other products such as the Spot Healer (concealer) and Outerglow (highlighter).

Imaginary cosmetic brand Serious Face's iconic silver and gradient packaging
Imaginary cosmetic brand Serious Face's iconic silver and gradient packaging

We went all out with packaging and had actual boxes produced to take the joke one step further, with custom gradients and silver foil stamping as our key visuals.

Silver and gradient packaging for Serious Face, a cosmetics brand imagined by Serious Studio
LIKE WHAT YOU SEE?

LET'S WORK TOGETHER TO MAKE SOMETHING (FOR REAL THIS TIME).

LIKE WHAT YOU SEE?

LET'S WORK TOGETHER TO MAKE SOMETHING (FOR REAL THIS TIME).

SAY HELLO

Let's work on something.
[email protected]

WHY SERIOUS?

We build brands that Make Sense & Look Good™.