SERIOUS FACE BEAUTY BRANDING

The Way Hue
Want It



BRANDING SCOPE
Creative Direction
Brand Design
Packaging Design
Photography
OVERVIEW

Serious Face is an April Fool's joke taken too seriously by the folks at Serious Studio. What started as an inside joke somehow developed into a full-blown initiative that we all just had a lot of fun with. Say hello to made up makeup by Serious Studio.

Serious Face is a future-forward cosmetics company that believes in beauty the way hue want it. It's a brand made by creatives for creatives. We believe that the only limit to beauty should be your imagination, and with that, the possibilities are endless. It’s beauty the way hue want it. Serious Face is truly the future of beauty—just kidding.

The biggest goal of this April Fool's joke, if we're being honest, was just to amuse ourselves. As simple as that. We just wanted to have fun, and to do something purely creative without any limits. It was our way of showing the world what we're capable of if given the freedom to call the shots. Don't worry, we wish it were real too. Right now it's just a pigment of our imagination.

MORE INFORMATION
With Serious Face, we wanted to take beauty to the next level. Since the brand is all about color, we wanted to show this off with a magical and iridescent look and feel that looked like it was straight out a rainbow daydream.

We came up with a so-called Spectraldropper™ technology, which would help you create your signature shade inspired by real life. 
It captures color in high definition and allows you to scan an object to select your desired pigment.

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Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time. Make Sense & Look Good®. Made by Serious People. Creating brands that shape tomorrow, today. Boring is the Enemy. Humans deserve nice things™. Seriously. Hi Mom. Success is found in the details. With great budgets come great work. We are known to make brands human. We enjoy creating brands from the ground up. Great brands invest in great design. Ugly brands don’t care about people. Your brand could always be better. Trust us. Branding is like mind control, but cooler. We will tell you if you have food stuck in your teeth. For a relaxing time, make it Suntory time.

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